Reports, 1938-1983 bulk 1960s-1983

Scope and content:

Contains mostly publications and printed materials created by the Benton & Bowles Research Services and Public Relations. Some reports were distributed to clients or the general public; others were used primarily by company employees. The reports were based on research about consumer perspectives, economic conditions, or potential markets for particular products such as whiskey (1938) or frozen foods (1976). Potential markets in the new state of Alaska are described in a 1959 report. Lou Harris and Associates prepared a 1978 report about Benton & Bowles. See also oversize materials. Arranged in chronological order.


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Collection restrictions:

Collection is open for research.

However, original audiovisual materials are closed to researchers. Some use copies are available in the collection. Consult research services for further information.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use & permissions:

The copyright interests in the D'Arcy Masius Benton & Bowles Archives have not been transferred to Duke University in their entirety. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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