Advertisements, 1932-1995
- Scope and content:
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The Advertisements Series contains print advertising campaigns developed mainly by Benton & Bowles from 1932-1980. The series includes proofs and tearsheets of consumer and trade advertisements, mostly from U.S. magazines and newspapers. Files for a few clients include other material such as packaging or client newsletters. Most of the advertisements were removed from large scrapbooks into which B&B employees had pasted them; many have suffered glue damage. General Foods is the client for which the most extensive corpus of material exists; the Procter & Gamble Company is represented in the second largest corpus of advertisements. Other clients with extensive amounts of material include: Allied Chemical Corporation, AVCO Manufacturing Company and its Crosley Division, Best Foods, the Colgate-Palmolive-Peet Company, the Florida Citrus Commission, International Business Machines (IBM), and West Point Pepperell. Benton & Bowles house advertisements are also included. Additional information about various advertising campaigns may be found in the individual company files of the Clients subseries of Benton & Bowles.
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- Collection restrictions:
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Access restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access. Some use copies are available in the collection. Consult research services for further information.
Collection contains electronic records that may need to be reformatted. Access copies of electronic records require special equipment. Contact Research Services for access.
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The copyright interests in the D'Arcy Masius Benton & Bowles Archives have not been transferred to Duke University in their entirety. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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