Advertisements, 1932-1995

Scope and content:

General Foods is the client for which the most extensive corpus of material exists; the Procter & Gamble Company is represented in the second largest corpus of advertisements. Other clients with extensive amounts of material include: Allied Chemical Corporation, AVCO Manufacturing Company and its Crosley Division, Best Foods, the Colgate-Palmolive-Peet Company, the Florida Citrus Commission, International Business Machines (IBM), and West Point Pepperell. Benton & Bowles house advertisements are also included. Many items are fragile, some having been damaged by glue used to mount them in scrapbooks. Arranged alphabetically by the name of the client.


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Collection restrictions:

Access restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access. Some use copies are available in the collection. Consult research services for further information.

Use & permissions:

The copyright interests in the D'Arcy Masius Benton & Bowles Archives have not been transferred to Duke University in their entirety. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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