David W. Dole ISCI records, 1969-2004 and undated

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Summary

Creator:
Dole, David W.
Abstract:
David W. Dole is a genealogist and former broadcasting and advertising executive (Leo Burnett agency). The Industry Standard Commercial Identification (ISCI) system is a coding system used by television stations and advertisers to identify and track television commericials. The ISCI code consists of and 8-character identifier, four letters (identifying the advertiser) and four numbers (identifying the specific commercial), in the format ABCD1234. Each version of every commercial receives a unique identifier. David Dole is also the author (in the 1990s) of the Publishers Genealogical Coding Service (PGCS), used by librarians and genealogists to codify bibliographic information for obituaries. The David W. Dole ISCI Records span the years between 1969 and 2004 and document the creation and management of the Industry Standard Commercial Indentification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA/ANA in the 1990s, and the replacement of ISCI with a new system, Ad-Id.
Extent:
4 Linear Feet
1700 Items
Language:
Material in English
Collection ID:
RL.00316

Background

Scope and content:

The David W. Dole ISCI Records span the years between 1969 and 2004 and document the creation and management of the Industry Standard Commercial Indentification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA/ANA in the 1990s, and the replacement of ISCI with a new system, Ad-Id.

Biographical / historical:

The Industry Standard Commercial Identification (ISCI) system was created by David W. Dole, an executive in the advertising and broadcasting industries. ISCI was proposed to the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) in 1969 and adopted the following year as the standard method of providing unique identifiers for the handling, broadcasting, storage, and retrieval of television commercials. The system was maintained and updated by Dole until 1992, when it was sold to the two trade organizations. In 2007, ISCI was withdrawn from use by AAAA/ANA and replaced with a new system, Ad-Id.

Acquisition information:
The David W. Dole ISCI Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008 and 2010.
Processing information:

Processed by Ashley Urquhart and Richard Collier, December 2008

Encoded by Richard Collier, February 2009

Finding aid updated by Meghan Lyon, March 2010

Accessions 2008-0217 and 2010-0048 are described in this finding aid.

Arrangement:

The collection is arranged into three categories that largely reflect the condition of the collection upon arrival: Alphabetical Files; Chronological Files, and ISCI Registers. Alphabetical Files primarily include press releases, articles, clippings, and printed materials arranged alphabetically by originating source. Chronological Files primarily include correspondence, sometimes with clippings attached or interspersed, foldered by month. ISCI Registers include a partial run of published register volumes containing 4-letter alphabetical codes for all registered advertisers.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], David W. Dole ISCI Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University

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