D.P. Brother. Oldsmobile advertising proofs, 1938

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Summary

Creator:
D.P. Brother and Company
Abstract:
Advertising agency founded in 1934 in Detroit, Michigan. Collection consists of Oldsmobile (General Motors) proof pages removed from an agency binder. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.0 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11513

Background

Scope and content:

Collection consists of Oldsmobile (General Motors) proof pages removed from an agency binder. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Advertising agency founded in 1934 in Detroit, Michigan by D.P. Brother, a Vice-President with the Campbell-Ewald agency. Acquired by Leo Burnett 1967 and operated as a subsidiary until folded into Leo Burnett operations 1993.

Acquisition information:
The D.P. Brother. Oldsmobile advertising proofs were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2016.
Processing information:

Processed by Richard Collier, Sept. 2017 Accessions described in this collection guide: 2016-0326

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising
Advertising -- Automobiles
Advertising agencies -- History
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
General Motors Company

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], D.P. Brother. Oldsmobile advertising proofs, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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