D.P. Brother. Oldsmobile advertising proofs, 1938

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Summary

Creator:
D.P. Brother and Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Advertising agency founded in 1934 in Detroit, Michigan. Collection consists of Oldsmobile (General Motors) proof pages removed from an agency binder. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11513

Background

Scope and content:

Collection consists of Oldsmobile (General Motors) proof pages removed from an agency binder. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Advertising agency founded in 1934 in Detroit, Michigan by D.P. Brother, a Vice-President with the Campbell-Ewald agency. Acquired by Leo Burnett 1967 and operated as a subsidiary until folded into Leo Burnett operations 1993.

Acquisition information:
The D.P. Brother. Oldsmobile advertising proofs were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2016.
Processing information:

Processed by Richard Collier, Sept. 2017 Accessions described in this collection guide: 2016-0326

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising
Advertising -- Automobiles
Advertising agencies -- History
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
General Motors Company

Contents

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Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], D.P. Brother. Oldsmobile advertising proofs, David M. Rubenstein Rare Book & Manuscript Library, Duke University.