Easter Bunny department store campaigns album, 1946-1949

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Summary

Abstract:
Collection includes campaign case study and strategy summaries, clippings, photographs and other printed materials that document retail department store holiday campaigns featuring the Easter Bunny in the late 1940s. Sponsoring companies include Davison-Paxon (Atlanta, Ga.), G. Fox & Co. (Hartford, Conn.), Genung's (Yonkers, N.Y.), Golden Rule (St. Paul, Minn.), Porteus Mitchell (Portland, Me.), and Whitney's (Albany, N.Y.). Photographs depict the Easter Bunny in portrait poses, sitting with children, arriving at events, and depictions in store show windows and displays. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.1 Linear Feet
Language:
Materials in English.
Collection ID:
RL.11933

Background

Scope and content:

Collection includes campaign case study and strategy summaries, clippings, photographs and other printed materials that document retail department store holiday campaigns featuring the Easter Bunny in the late 1940s. Sponsoring companies include Davison-Paxon (Atlanta, Ga.), G. Fox & Co. (Hartford, Conn.), Genung's (Yonkers, N.Y.), Golden Rule (St. Paul, Minn.), Porteus Mitchell (Portland, Me.), and Whitney's (Albany, N.Y.). Photographs depict the Easter Bunny in portrait poses, sitting with children, arriving at events, and depictions in store show windows and displays.

Acquisition information:
The Easter Bunny department store campaigns album was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2021.
Processing information:

Processed by Richard Collier, Aug. 2021

Accession described in this collection guide: 2021-0044.

Arrangement:

Organized alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising campaigns
Advertising -- United States -- History
Show windows
Easter bunny
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Easter Bunny department store campaigns album, David M. Rubenstein Rare Book & Manuscript Library, Duke University.