Easter Bunny department store campaigns album, 1946-1949
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Summary
- Abstract:
- Collection includes campaign case study and strategy summaries, clippings, photographs and other printed materials that document retail department store holiday campaigns featuring the Easter Bunny in the late 1940s. Sponsoring companies include Davison-Paxon (Atlanta, Ga.), G. Fox & Co. (Hartford, Conn.), Genung's (Yonkers, N.Y.), Golden Rule (St. Paul, Minn.), Porteus Mitchell (Portland, Me.), and Whitney's (Albany, N.Y.). Photographs depict the Easter Bunny in portrait poses, sitting with children, arriving at events, and depictions in store show windows and displays. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 0.1 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.11933
Background
- Scope and content:
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Collection includes campaign case study and strategy summaries, clippings, photographs and other printed materials that document retail department store holiday campaigns featuring the Easter Bunny in the late 1940s. Sponsoring companies include Davison-Paxon (Atlanta, Ga.), G. Fox & Co. (Hartford, Conn.), Genung's (Yonkers, N.Y.), Golden Rule (St. Paul, Minn.), Porteus Mitchell (Portland, Me.), and Whitney's (Albany, N.Y.). Photographs depict the Easter Bunny in portrait poses, sitting with children, arriving at events, and depictions in store show windows and displays.
- Acquisition information:
- The Easter Bunny department store campaigns album was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2021.
- Processing information:
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Processed by Richard Collier, Aug. 2021
Accession described in this collection guide: 2021-0044.
- Arrangement:
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Organized alphabetically.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Preferred citation:
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[Identification of item], Easter Bunny department store campaigns album, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1xb1g