Arthur Einstein papers, 1978-2001 and undated

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Restrictions:
Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. In addition, original audiovisual materials are closed to patron...
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Summary

Creator:
Einstein, Arthur W., 1933-
Abstract:
Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
54 Linear Feet
30,000 Items
Language:
Material in English
Collection ID:
RL.10039

Background

Scope and content:

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

Biographical / historical:

Arthur W. Einstein, Jr. was born in 1933. He received a BS from the University of North Carolina at Chapel Hill and an MS in Communications from Michigan State University. He began work at Lord Southard Federico (later Lord Geller Federico) and rose to become partner in that firm prior to its acquisition by J. Walter Thompson (JWT). Einstein founded his own agency, Arthur Einstein Advertising and in 2013 was a consultant and Vice President of Loyalty Builders LLC.

Acquisition information:
The Arthur Einstein Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993-2002.
Processing information:

Processed by Richard Collier, March 2014

Encoded by Richard Collier, March 2001

Accessions 1993-0074, 1994-0107, 1996-0042, 2002-0131 were merged and described in this collection guide.

Arrangement:

Arranged into six series: Agency Search Files; General Agency Files; Lord Einstein O'Neill; Lord Geller Federico Einstein; Oversize Materials; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Arthur Einstein Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m17g9p