Arthur Einstein papers, 1978-2001 and undated
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- Einstein, Arthur W., 1933-
- Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- 54 Linear Feet
- Material in English
- Collection ID:
- Scope and content:
Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.
- Biographical / historical:
Arthur W. Einstein, Jr. was born in 1933. He received a BS from the University of North Carolina at Chapel Hill and an MS in Communications from Michigan State University. He began work at Lord Southard Federico (later Lord Geller Federico) and rose to become partner in that firm prior to its acquisition by J. Walter Thompson (JWT). Einstein founded his own agency, Arthur Einstein Advertising and in 2013 was a consultant and Vice President of Loyalty Builders LLC.
- Acquisition information:
- The Arthur Einstein Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993-2002.
- Processing information:
Processed by Richard Collier, March 2014
Encoded by Richard Collier, March 2001
Accessions 1993-0074, 1994-0107, 1996-0042, 2002-0131 were merged and described in this collection guide.
Arranged into six series: Agency Search Files; General Agency Files; Lord Einstein O'Neill; Lord Geller Federico Einstein; Oversize Materials; and Audiovisual Materials.
- Rules or conventions:
- Describing Archives: A Content Standard
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Advertising agencies -- United States
Advertising -- United States -- History
Advertising -- United States
Consulting firms -- United States
Advertising agencies -- United States -- History
Advertising executives -- United States
- Steinway & Sons
Compaq Computer Corporation
DDB Needham Worldwide
Bankers Trust Company (New York, N.Y.)
Foote, Cone & Belding
International Business Machines Corporation
John W. Hartman Center for Sales, Advertising & Marketing History
New York Stock Exchange
Einstein, Arthur W., 1933-
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[Identification of item], Arthur Einstein Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.