Jock Elliott papers, 1945-2005 and undated, bulk 1961-1982
Using These Materials
- Collection is open for research. However, original videotapes are closed to research until use copies can be made. Contact Research Services for more information. Researchers must register and...
- Elliott, Jock
- John Jock Elliott was an executive with Ogilvy & Mather (O&M) during 1960-1982, including tenure as Chairman of O&M U.S. and O&M International. In addition, Elliott was an author, collector and philanthropist. The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).
12.6 Linear Feet
- Material in English , Spanish
- Collection ID:
- Scope and Content:
The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).
Note for clarification: Ogilvy & Mather (O&M) was co-founded by David Ogilvy in 1948. Originally called Hewitt, Ogilvy, Benson, and Mather (OBM), in 1953 the company name was shortened to Ogilvy & Mather (O&M). Both entities are present in this collection.
- Biographical / Historical:
Chronology List Date Event 1921 Born John Elliott, New York, N.Y. 1928-1934 Attended the Browing School, New York, N.Y. 1938 Attended the St. Paul's School, Concord, N.H. 1942 Received A.B. from Harvard College 1942 Joined the U.S. Marine Corps 1945 Joined BBDO as copywriter 1946 Married Eleanor Thomas 1950-1953 Served as television advisor to Republican Party 1956 Became BBDO Vice President 1958 Became BBDO Management Supervisor 1960 Joined O&M as Senior Vice President-Director 1965 Chairman of O&M U.S. 1975 Chairman of O&M International 1974-1975 Chairman of American Association of Advertising Agencies 1982 Retired from O&M 1983 Inducted into Advertising Hall of Fame 1999 Published A Ha! Christmas 2001 Published Inventing Christmas, How Our Holiday Came to Be 2005 Died, Mt. Kisko, N.Y.
John "Jock" Elliott grew up in New York City, and attended the Browning School on the Upper East Side of Manhattan, St. Paul's School in Concord, New Hampshire, and eventually Harvard College. In 1942, he joined the U.S. Marine Corps, and spent most of World War II as a major on the battleship Pennsylvania. After being discharged in 1945, he began working for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency as a copywriter. He soon switched to management and within a few years, he became the company's youngest director. During his 15 year tenure with BBDO, he also served as account man for the Republican Party's Eisenhower-Nixon team.
Elliott joined Ogilvy & Mather (O&M) in 1960 as Senior Vice President-Director and was soon placed in charge of acquiring the Shell Oil account, O&M's largest account at the time. In 1965, David Ogilvy appointed Elliott the chairman of O&M U.S., and in 1975 as chairman of O&M International. Under Elliott's leadership, O&M's domestic billings increased from $84 million to $252 million, and international billings from $659 million to $2.03 billion. He was responsible for acquiring such clients as IBM and American Express, and for attempting to acquire the J. Walter Thompson agency in 1979, a plan that did not materialize. In 1983 he was inducted into the Advertising Hall of Fame.
Elliott also served as Chairman of the American Association of Advertising Agencies (AAAA); Chairman of the American Advertising Federation's Hall of Fame Committee; Director of the New York City Park Association; Vice President and Trustee of the Museum of the City of New York; Trustee of the Wildlife Conservation Society and of the Browning School; and Life Trustee of Channel Thirteen. He also served on President Reagan's Advisory Board on Private Sector Initiatives, and was a member of the Racquet and Tennis Club, the Piping Rock Club and New York's Harvard Club. Outside of advertising, Elliott was known for his sizeable collection of Christmas books, which included more than 3,000 first editions, and which resulted in publication of two volumes: A Ha! Christmas, An Exhibition of Jock Elliott's Christmas Books (1999) and Inventing Christmas, How Our Holiday Came to Be (2001). He died in 2005.
- Acquisition Information:
- The Jock Elliott Papers were received by the David M. Rubenstein Rare Book Manuscript Library as gifts in 2005-2007. A portion of accession 2007-0067, the Eleanor Elliott Papers, which deals with Jock Elliott's professional life, was removed and interfiled with the present collection.
- Processing information:
Processed by Jessica Wood, October 2008
Encoded by Jessica Wood, October 2008
Accessions 2005-0014, 2006-0089, and a portion of 2007-0067 were merged into one collection, described in this finding aid.
The collection is arranged into eleven series: Account Books; Clippings; Correspondence; Meetings; Memorabilia; Printed Material; Reports; Stocks; Writings and Speeches; Audiovisual Materials; and Oversize Materials. Account Books include small appointment books maintained by Jock Elliott. Clippings consist of newspaper and magazine clippings related to management changes at O&M, advertising trends, overseas travels of Jock and Eleanor Elliott, feature stories on the Elliotts and David Ogilvy, and articles on advertising in which Jock Elliott was quoted. Correspondence includes letters and memoranda between Jock Elliott and O&M employees and affiliates, general memoranda to O&M staff, and congratulatory letters to Elliott on occasions of his career promotions. Meetings consist of correspondence, itineraries and flyers related to various O&M and AAAA meetings. Memorabilia include awards, photographs of business and personal travels, and small mementos of celebratory events. Printed Material include programs, selected issues of advertising journals and magazines, and books related to O&M. Reports include prepared reports on hiring statistics in advertising agencies, proposals for potential advertising campaigns, annual reports and market research reports. Stocks include correspondence and shareholders reports related to O&M stocks and mergers. Audiovisual Materials consist of videotapes documenting the careers of Jock and Eleanor Elliott, and of particular meetings and events of O&M or the Advertising Hall of Fame. Writings and Speeches primarily consist of typescripts of Jock Elliott's speeches given at company and AAAA meetings, general advertising events, and events of colleges, universities and clubs. Also includes drafts and published versions of Elliott's poems and articles. Oversize Materials consist of large format items removed from other series, and include a commemorative binder prepared for Elliott's sixtieth birthday, posters, as well as large magazine issues and clippings.
Many of the materials arrived loose and unfoldered. These items were grouped first by type of material, then by subject title, and finally by date, where possible. Items that arrived in report covers, binders and clear plastic sleeves were removed and foldered, with original titles maintained. Photographs that arrived in albums were removed and placed in mylar sleeves, grouped by album subject with original titles maintained. Photographs that arrived paperclipped together according to theme were similarly placed in sleeves, and organized by original title.
- Physical Location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or Conventions:
- Describing Archives: A Content Standard
- Related Material:
Materials pertaining to the Ogilvy & Mather agency may be found in the William E. Phillips Papers, Anthony Weir Papers, Edgar Hatcher Papers, the Robert S. Smith Papers, the David B. McCall Papers, the J. Walter Thompson Company Advertising Vertical Files, and the American Association of Advertising Agencies Records. Materials pertaining to Elliott's personal life and philanthropic activities may also be found in the Eleanor Elliott Papers.
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Advertising agencies -- United States -- Management
Advertising agencies -- United States -- History -- 20th century
Advertising executives -- United States
Affirmative action programs -- United States -- Management
Marketing research -- United States
Clippings (information artifacts)
Ogilvy & Mather
Trans World Airlines
Shell Oil Company
John W. Hartman Center for Sales, Advertising & Marketing History
American Association of Advertising Agencies
Batten, Barton, Durstine & Osborn, Inc.
Ogilvy, David, 1911-1999
Using These Materials
Collection is open for research.
However, original videotapes are closed to research until use copies can be made. Contact Research Services for more information.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- USE & PERMISSIONS:
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
- BEFORE YOU VISIT:
- Register online to request material for use in our reading room and track the status of your requests. Requests for material must be made 2 full business days in advance of your visit. Most of our collections are stored at the Library Service Center, our off-site repository.
- PREFERRED CITATION:
[Identification of item], Jock Elliott Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University