Falls City Brewing Company photograph album, approximately 1934
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Summary
- Creator:
- Falls City Brewing Company. and John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- Brewing company founded in 1905 in Louisville, Ky. Collection consists of an album of 9 black-and-white photographs that depict a range of promotional activities for Falls City Beer brands. Photographs show radio programming; print and outdoor advertising; billboards, electrical and neon signs and bar displays; packaging designs; paraphernalia including bottle openers, lamps and coasters and other promotional and merchandising materials. Ads depict aspects of the brewing facility, the Falls City ram as well as caricatures of African Americans in the advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 1.0 Linear Foot
- Language:
- Materials in English
- Collection ID:
- RL.11601
Background
- Scope and content:
-
Collection consists of an album of 9 black-and-white photographs that depict a range of promotional activities for Falls City Beer brands. Photographs show radio programming; print and outdoor advertising; billboards, electrical and neon signs and bar displays; packaging designs; paraphernalia including bottle openers, lamps and coasters and other promotional and merchandising materials. Ads depict aspects of the brewing facility, the Falls City ram as well as caricatures of African Americans in the advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Brewing company founded in 1905 in Louisville, Ky. Brewing operations ceased 1919 and production shifted to soft drinks during Prohibition. Brewing resumed 1933 and beer recipe gradually shifted to accommodate national tastes for corporate lagers. Produced Billy Beer 1977-1978 in honor of President Jimmy Carter's brother Billy. Ceased operations 1978. Brand revived in 2010 as a craft brewer.
- Acquisition information:
- The Falls City Brewing Company photograph album was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2016.
- Processing information:
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Processed by Richard Collier, Feb. 2018;
Accessions described in this collection guide: 2016-0071
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], Falls City Brewing Company photograph album, David M. Rubenstein Rare Book & Manuscript Library, Duke University.