Advertising Series, 1926-1974 and undated

Extent:

10 boxes

Scope and content:

The Advertising Series documents Fishback's advertising work for R.H. Macy and Co., as well as work for advertising agencies and freelance work. Included in this series are advertisements in various stages of production: notes, drafts, proofs, and tear sheets. Administrative materials, such as correspondence, often accompany the advertisements. Also represented in this series is evidence of Fishback's professional affiliations, particularly with the Advertising Women of New York (AWNY). Materials generated or collected in the process of preparing for speaking engagements with professional societies are also included. The series also includes a small collection of trade literature, chiefly books on advertising topics written by other authors.

The series is arranged into four subseries--Macy's, Client Files, Conferences and Professional Societies, and Other Advertising Files--and alphabetically therein.

Large-format materials have been removed to Oversize Materials. Where entire folders have been removed, their logical location in the container list has been indicated by dummy folders enclosed in brackets that indicate the physical location. Where single items have been removed, the relocation has been enumerated within parentheses.

Contents

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