French Advertising Display Binders, approximately 1950s-1960s

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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Three binders of black-and-white and color photographs of a variety of products and services available in mid-20th century France. Photographs largely depict packaging and point-of-sale displays with some photographs of retail spaces and trade show displays. No explanatory text accompanies the photographs. Creator of the binders is unknown; however there are photographs showing a Publicis exhibit or office display. Product types depicted include alcoholic and non-alcoholic beverages (beer and liqueurs), Cigarettes, cosmetics and toilet preparations including feminine hygiene, food, household appliances, non-prescription drugs and remedies, and transportation. Companies represented include Boeing, Buitoni, Chesebrough-Pond's, Cinzano, Coca-Cola, Colgate-Palmolive, Evian (Danone), Frigeco, Frigidaire, Gillette, Gitane (Imperial Tobacco), Helena Rubinstein, Kleenex (Kimberly-Clark), Maizena (Knorr), Nestle (Vittel, Nescafe), Nivea (Beiersdorf), P.J. Carroll, Parker Pen, Philips, S.C. Johnson, Tampax, Thermogene, Trans World Airlines, Unilever and Vicks. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.0 Linear Feet
Language:
Materials in French
Collection ID:
RL.11584

Background

Scope and content:

Three binders of black-and-white and color photographs of a variety of products and services available in mid-20th century France. Photographs largely depict packaging and point-of-sale displays with some photographs of retail spaces and trade show displays. No explanatory text accompanies the photographs. Creator of the binders is unknown; however there are photographs showing a Publicis exhibit or office display. Product types depicted include alcoholic and non-alcoholic beverages (beer and liqueurs), Cigarettes, cosmetics and toilet preparations including feminine hygiene, food, household appliances, non-prescription drugs and remedies, and transportation. Companies represented include Boeing, Buitoni, Chesebrough-Pond's, Cinzano, Coca-Cola, Colgate-Palmolive, Evian (Danone), Frigeco, Frigidaire, Gillette, Gitane (Imperial Tobacco), Helena Rubinstein, Kleenex (Kimberly-Clark), Maizena (Knorr), Nestle (Vittel, Nescafe), Nivea (Beiersdorf), P.J. Carroll, Parker Pen, Philips, S.C. Johnson, Tampax, Thermogene, Trans World Airlines, Unilever and Vicks. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The French Advertising Display Binders were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2018.
Processing information:

Processed by Richard Collier, Jan. 2018;

Accessions described in this collection guide: 2018-0005

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], French Advertising Display Binders, David M. Rubenstein Rare Book & Manuscript Library, Duke University.