Robert Jerome Fuhrman papers, 1960-1995

Navigate the Collection

Using These Materials Teaser

Using These Materials Links:

Using These Materials


Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
Fuhrman, Robert Jerome
Abstract:
Robert Jerome Fuhrman was an advertising and marketing executive and entrepreneur, co-founder of Eggland's Best, based in Pennsylvania. The Robert Jerome Fuhrman papers consist of clippings and marketing reports. Products include Beech-Nut baby foods; Crest toothpaste (Procter & Gamble/Benton & Bowles); Eggland's Best eggs; and Ricola candies and cough drops. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.2 Linear Feet
Language:
Materials in English.
Collection ID:
RL.11798

Background

Scope and content:

The Robert Jerome Fuhrman papers consist of clippings and marketing reports. Products include Beech-Nut baby foods; Crest toothpaste (Procter & Gamble/Benton & Bowles); Eggland's Best eggs; and Ricola candies and cough drops. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Robert Jerome Fuhrman was an advertising and marketing executive and entrepreneur, co-founder of Eggland's Best, based in Pennsylvania.

Robert Furhman was born in New York in 1929 and attended Bethany College and Harvard Business School. Fuhrman worked on marketing for Beech-Nut baby foods and Ricola candies, served as Vice President for totes and Brand Manager for Procter & Gamble's Crest toothpaste. Fuhrman was co-founder and CEO of Eggland's Best, a leading branded egg in the United States. He died in New Jersey in 2019.

Acquisition information:
The Robert Jerome Fuhrman papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2019.
Processing information:

Processed by Richard Collier, Jan. 2020;

Accessions described in this collection guide: 2019-0202

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising -- History
Advertising -- United States -- History
Marketing -- United States -- History
Advertising executives -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
Benton & Bowles
Procter & Gamble Company

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], Robert Jerome Fuhrman papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.