Gaess Outdoor Advertising photographs, 1950s-1960s and undated

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Collection is open for research. However, researchers are requested to limit access requests to the photographs. Access to negatives will be permitted only upon consultation with a reference...
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Summary

Creator:
Gaess Outdoor
Abstract:
Gaess Outdoor was a family-owned outdoor advertising company founded in the 1930s in northern New Jersey, serving the New Jersey-Metropolitan New York market. It was acquired in 1997 by Universal Outdoor, a subsidiary of Clear Channel Communications, Inc. The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service (Citgo), Gulf Oil, Schaefer and Schlitz. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.4 Linear Feet
3000 Items
Language:
Material in English
Collection ID:
RL.00428

Background

Scope and content:

The Gaess Outdoor Advertising Photographs collection spans the decades of the 1950s and 1960s and includes black-and-white photographs and negatives of painted and blank billboard structures, locations, proposed locations and competitors' billboards. Clients include Budweiser (Anheuser-Busch), Cities Service, Gulf Oil, Schaefer and Schlitz.

Biographical / historical:

Gaess Outdoor was founded in the 1930s by "Billy Goat" Gaess, a sign and rock painter in Palisades, N.J. Headquarters later moved to Montvale, N.J. The company maintained billboard structures in northern New Jersey and Westchester County, N.Y., and produced printed and painted billboards as well as electrical spectaculars. It remained a family-owned business until around 1988, when it was purchased by James McAndrew, who operated the company until it was sold to Universal Outdoor, a subsidiary of Clear Channel Communications, in 1997.

Acquisition information:
The Gaess Outdoor Advertising Photographs were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Alexandra Gebhard and Richard Collier, February 2011

Encoded by Richard Collier, February 2011

Accession 2008-0124 is described in this finding aid.

Arrangement:

Arranged into two series: Photographs and Negatives, alphabetically therein. Categories--Advertisers, Dead Files (former clients), Locations, Proposed Locations, Competitors--reflect the original arrangement scheme of the photographs. Photographs and negatives were separated for preservation purposes. Original folder titles were retained where possible.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, researchers are requested to limit access requests to the photographs. Access to negatives will be permitted only upon consultation with a reference archivist.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Restriction on Access: Researchers are requested to limit access requests to the photographs. Access to negatives will be permitted only upon consultation with a reference archivist.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Gaess Outdoor Advertising Photographs, David M. Rubenstein Rare Book & Manuscript Library, Duke University