General Outdoor Advertising Company Plan Books, 1916-1927

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Summary

Creator:
General Outdoor Advertising Company
Abstract:
Billboard and poster company formed in 1925 from the merger of The Fulton Group and Cusack Co. Outdoor Advertising Plans were scrapbooks that contained examples of billboards and outdoor posters, testimonial correspondence, trade advertisements and other materials. They were organized according to product type. Collection spans the years 1916-1927 and contains 18 scrapbooks. Companies represented include the Poster Advertising Service, General Outdoor, O. J. Gude, the Thomas Cusack Company, General Foods (Maxwell House) and Procter & Gamble (Crisco, Ivory soap). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3 Linear Feet
200 Items
Language:
Material in English
Collection ID:
RL.00439

Background

Scope and content:

Outdoor Advertising Plans were scrapbooks that contained examples of billboards and outdoor posters, testimonial correspondence, trade advertisements and other materials. They were organized according to product type. Collection spans the years 1916-1927 and contains 18 scrapbooks. Companies represented include the Poster Advertising Service, General Outdoor, O. J. Gude, the Thomas Cusack Company, General Foods (Maxwell House) and Procter & Gamble (Crisco, Ivory soap).

Acquisition information:
The General Outdoor Advertising Company Plan Books were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 2013.
Processing information:

Processed by Richard Collier, October 2013

Encoded by Richard Collier, October 2013

Accession 2013-0076 is described in this collection guide.

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], General Outdoor Advertising Company Plan Books, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m18p79