Irving B. Gerson papers, 1937-2007 and undated
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Summary
- Creator:
- Gerson, Irving B.
- Abstract:
- Marketing executive and author based primarily in Chicago. Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels, phonograph record) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 23.0 Linear Feet
0.05 Gigabytes - Physical description:
- 1,903 Document files
- Language:
- Materials in English
- Collection ID:
- RL.11716
Background
- Scope and content:
-
Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Marketing executive and author based primarily in Chicago.
Born 1919, Detroit, Mich. University of Michigan 1940; Harvard MBA 1941; U.S. Navy Reserve 1941-1945 (Bronze Star 1944); Gersons Jewelry Stores 1945-1953; Young & Rubicam 1953-1961; Robert Haas Advertising 1962; Elgin National Watch 1962-1963; Irving B. Gerson Company 1963; Gerson Howe & Johnson 1964-1979; full-time writer 1979-on; died 2009, Chicago.
- Acquisition information:
- The Irving B. Gerson papers were received as gifts in 1998-2010.
- Processing information:
-
Processed by Richard Collier, Apr. 2019; electronic records processing and description by Daniel Anderson and Matthew Farrell, April 2019.
Accessions described in this collection guide: 1998-0319, 2000-0165, 2004-0109, 2010-0002
- Arrangement:
-
Organized into the following series: "My History" Binders; Other Binders; Subject and General Files; World War II; Writings; and Audiovisual Materials
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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Using These Materials
- Restrictions:
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Collection is open for research; however, original audiovisual materials are closed until use copies can be produced. Electronic records must be viewed in the Reading Room.
In addition, all or parts of the collection may be housed off site and must be requested 2 full business days prior to use.
Collection contains electronic records that must be requested through the collection guide and accessed in our reading room. Contact Research Services with questions.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
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[Identification of item], Irving B. Gerson papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1061q