Gillette World Series sales promotion materials, 1953-1954

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
Gillette Company
Abstract:
Gillette is a manufacturer of safety razors and shaving equipment, founded by King Camp Gillette and partners in 1901. The collection consists of a set of "World Series Record Books" (edited by Hy Turkin) given away during the sales promotion campaign surrounding Major League Baseball's World Series in 1953 and 1954 in English and French versions, along with a flip chart presentation for Gillette retailers and sales representatives that features spokes-character "Sharpie the Parrot" among the illustrations. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.0 Linear Feet
Language:
Materials in English.
Collection ID:
RL.12070

Background

Scope and content:

The collection consists of a set of "World Series Record Books" given away during the sales promotion campaign surrounding the professional baseball World Series in 1953 and 1954 in English and French versions, along with a flip chart presentation for Gillette retailers and sales representatives.

Biographical / historical:

Manufacturer of safety razors and shaving equipment, founded by King Camp Gillette and partners in 1901.

The American Safety Razor Company was founded by King Gillette and partners in Boston in 1901. The company renamed as Gillette Safety Razor Company in 1904. Gillette's involvement with Major League Baseball's World Series began in 1939 and in 1950 Gillette obtained exclusive sponsorship of the sports event. Gillette was acquired by Procter & Gamble in 2005.

Acquisition information:
The Gillette World Series sales promotion materials were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2022.
Processing information:

Processed by Richard Collier, July 2023;

Accessions described in this collection guide: 2022-0186.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], Gillette World Series sales promotion materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1cb38