Sales presentation flip chart, 1953-1954
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- Box 1
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Presentation supports the World Series sales drive and highlights the promotional giveaway of the World Series Record Book with the purchase of each Super Speed Razor Set. The text provides statistics on readership and viewership reach of Gillette-sponsored broadcasts (World Series, Friday Night Fights, other sporting events) and print activity (Sunday Comics newspaper supplements) as well as 1952 Gillette sales figures and market share, World Series gate receipts and a breakdown of allocations of World Series revenues (to the leagues, player pools and pension funds, bonus to winning team, and taxes). The presentation describes various Gillette point-of-sale displays and razor packaging styles. The pages also feature images of King Gillette and the advertising spokes-character Sharpie the Parrot.
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