Joy Golden papers, 1953-2012

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Access restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
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Summary

Creator:
Golden, Joy, 1930-2015
Abstract:
Advertising copy writer and executive for several American agencies, including BBDO, Normal Craig & Kummel, J. Walter Thompson (JWT), and Scali McCabe Sloves. Managed a radio advertising and production company, Joy Radio. The Joy Golden Papers include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
34.0 Linear Feet
Language:
Material in English, Spanish
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.00461

Background

Scope and content:

The Joy Golden Papers include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust.

Biographical / historical:

Joy Golden (1930-2015) was an advertising executive and copywriter for several agencies and who ran a radio advertising company, Joy Radio, based in New York.

Born Joy Rena Man, June 30, 1930, Manhattan; d. August 29, 2015, Manhattan.

Education: BA, University of Connecticut, 1952

Career: 1952-1956 BBDO, Copy Supervisor; 1963-1965 Zakin Company, Vice President/Copy Chief; 1965-1967 Johnstone, Vice President/Copy Chief; 1967-1968 Kenyon & Eckhardt, Vice President/Group head; 1968-1969 J. Walter Thompson Company, Vice President/Group head; 1969-1972 DKG, Senior Vice President/Associate Creative Director; 1972-1973 Daniel & Charles, Senior Vice President/Co-Creative Director; 1973-1975 NCK, Senior Vice President/Co-Creative Director; 1975-1978 Scali McCabe Sloves, Senior Vice President/Creative Group Head; 1978-1980 Wells Rich Greene, Senior Vice President/Creative Group Head; 1980-1984 Joy Golden Company, freelance creative service; 1984-1985 TBWA; 1985-2000 Joy Radio, Founder/CEO/Creative Director.

Acquisition information:
The Joy Golden Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2012 and 2013.
Processing information:

Processed by Richard Collier, August 2012 and Feb. 2026;

Accessions 2012-0163, 2013-0063 are described in this finding aid.

Arrangement:

Organized into the following series: General Files; Account Files; Print Advertisements; Work Portfolio; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Joy Golden Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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