Joy Golden papers, 1956-2012

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Summary

Creator:
Golden, Joy
Abstract:
Advertising copy writer and executive for several American agencies, including BBDO, Normal Craig & Kummel, J. Walter Thompson (JWT), and Scali McCabe Sloves. Managed a radio advertising and production company, Joy Radio. The Joy Golden Papers span the years 1956-2012 and include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
28 Linear Feet
10,000 Items
Language:
Material in English, Spanish
Collection ID:
RL.00461

Background

Scope and content:

The Joy Golden Papers span the years 1956-2012 and include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust.

Biographical / historical:
Chronology List
Date Event
1952-1956
BBDO, Copy Supervisor
1963-1965
Zakin Company, Vice President/Copy Chief
1965-1967
Johnstone, Vice President/Copy Chief
1967-1968
Kenyon & Eckhardt, Vice President/Group head
1968-1969
J. Walter Thompson Company, Vice President/Group head
1969-1972
DKG, Senior Vice President/Associate Creative Director
1972-1973
Daniel & Charles, Senior Vice President/Co-Creative Director
1973-1975
NCK, Senior Vice President/Co-Creative Director
1975-1978
Scali McCabe Sloves, Senior Vice President/Creative Group Head
1978-1980
Wells Rich Greene, Senior Vice President/Creative Group Head
1980-1984
Joy Golden Company, freelance creative service
1984-1985
TBWA
1985-2000
Joy Radio, Founder/CEO/Creative Director
Acquisition information:
The Joy Golden Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2012.
Processing information:

Processed by Richard Collier, August 2012

Encoded by Richard Collier, August 2012

Accession 2012-0163 is described in this finding aid.

Arrangement:

Organized into the following series: General Files; Account Files; Print Advertisements; Work Portfolio; Audiovisual Materials.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Joy Golden Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.