Hal Goodtree papers, 1987-2004 and undated

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Summary

Creator:
Goodtree, Hal and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Advertising executive and producer for Benton & Bowles (DMB&B) and other agencies, primarily based in New York; later self-employed as a commercial producer and documdentary filmmaker based in Cary, N.C. Collection includes correspondence and television commercial production notes (including bids, casting notes, shooting sequences, storyboards, staffing lists and expense reports) and audiovisual materials in multiple formats (videocassettes, digital video, video tape reels). Companies represented include Audi, Cheerwine, HBO, Health-tex (VF Corp.), Leukemia & Lymphoma Society, New York Times, NFL, Road Runner (Time Warner) and the U.S. Postal Service. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
7.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11614

Background

Scope and content:

Collection includes correspondence and television commercial production notes (including bids, casting notes, shooting sequences, storyboards, staffing lists and expense reports) and audiovisual materials in multiple formats (videocassettes, digital video, video tape reels). Companies represented include Audi, Cheerwine, HBO, Health-tex (VF Corp.), Leukemia & Lymphoma Society, New York Times, NFL, Road Runner (Time Warner) and the U.S. Postal Service. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Producer, Benton & Bowles 1981-1994; founder of Goodtree & Company, an umbrella organization based in Cary, N.C.; Awards: 1995 Emmy for best sports promotional announcement (New York Mets, Sportschannel); 2002 Cannes advertising Golden Lion for an anti-smoking PSA for Alabama Tobacco Free Families; Producer of documentaries "American Tobacco and the Durham Renaissance" (2014) and "Soldiers of Truth--The History of Shaw University" (2017)

Acquisition information:
The Hal Goodtree papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2018.
Processing information:

Processed by Claire Payton, May 2018;

Accessions described in this collection guide: 2018-0039

Arrangement:

Organized into the following series: Production Records; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Hal Goodtree papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.