O. Milton Gossett papers, 1951-2004 and undated

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Summary

Creator:
Gossett, O. Milton (Oscar Milton), 1926-2006 and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
O. Milton Gossett was an advertising executive with Compton Advertising and Saatchi & Saatchi agencies. He was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation. The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.
Extent:
14 Linear Feet
Language:
Material in English
Collection ID:
RL.00467

Background

Scope and content:

The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The collection is organized into four series: Personal Files , Administrative Files , Writings and Speeches , and Audiovisual Materials . The Personal Files Series includes personal correspondence, photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. The Administrative Files Series includes corporate publications, photographs, print advertisements, television commercial scripts, storyboards, speeches, subject files, and correspondence that document Gossett's career at Compton Advertising and Saatchi & Saatchi. The Writings and Speeches Series chiefly includes speeches, written and delivered by Gossett, relating to various advertising topics. Many speeches were created as part of Gossett's American Advertising Federation workshops, and were delivered at a number of colleges and universities. Writings include magazine articles written by Gossett, as well as an introduction to an article in the Encyclopedia of Advertising and Marketing . The Audiovisual Materials Series features twenty-seven videocassettes, primarily of television commercials produced by Saatchi & Saatchi.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials . Restricted materials have also been removed from their original series locations and relocated to Restricted Materials . Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

Biographical / historical:
Date Event
1925 May 27
Born Oscar Milton Gossett, New York, N.Y.
1943-1946
Officer, United States Naval Reserve
1944
Degree in mechanical engineering, Stevens Institute of Technology
1946-1947
Attended Columbia University
1947-1948
Attended Northwestern University Midshipman School
1949
Joined Compton Advertising
1949 May 29
Married Anna C. Scheid
1961
Vice President, Associate Creative Director, Compton Advertising
1968
President, Member of the Board of Directors, Compton Advertising
1975
Chief Executive Officer, Compton Advertising
1977
Chairman, Compton Advertising
1982
Chairman and Chief Executive Officer, Saatchi & Saatchi Compton Worldwide, upon the merger of Compton Communications and Saatchi & Saatchi
1998
Inducted into American Advertising Federation Hall of Fame
2001
Received the DeWitt Carter Reddick Award
2006 Mar. 1
Died, Mt. Kisco, N.Y.

Gossett was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation.

Acquisition information:
The O. Milton Gossett papers were received by the David M. Rubenstein Rare Book Manuscript Library as gifts in 2005 and 2007.
Processing information:

Processed by Angela McClendon, September 2006 and May 2007. Additional processing by Richard Collier, March 2008.

Encoded by Angela McClendon and Richard Collier.

Completed March 2008.

Accessions 2006-0018 and 2007-0054 are described in this finding aid.

Arrangement:

Organized into the following series: Administrative and Personal Files; Advertisements; Printed Materials; Subject Files; Writings and Speeches; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials Links:

Using These Materials


Restrictions:

Access restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], O. Milton Gossett papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University