Paula Green papers, 1940-2013

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Summary

Creator:
Green, Paula, 1927-2015 and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Advertising executive at Doyle Dane Bernbach and Paula Green Advertising, based in New York. Collection includes correspondence, photographs, slides, audiovisual materials in multiple formats (VHS and Umatic videocassettes; audio cassettes; phono records; optical discs, audio and video tape reels, 16mm film), market research reports and financial reports, print advertisements, storyboards, musical scores, cookbooks and other printed materials. Companies represented in the collection include American Cancer Society, Burlington Industries, CBS radio, Chemstrand, Doyle Dane Bernbach, General Foods, Goya Foods, Hathaway shirts, Heinz, International Ladies' Garment Workers' Union, Green Dolmatch, L.C. Gumbinner, New York Times, Paula Green Advertising, Quaker Oats, Seventeen Magazine, Sterling National Bank, Subaru, and the U.S. Public Health Service. Materials cover commercial products and advocacy campaigns for breast cancer awareness, self-examination and prevention, tobacco use and antismoking programs. Most materials are in English; however some items exist in French, Italian, Japanese and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
99 Linear Feet
Language:
Materials in English, Spanish
Collection ID:
RL.11500

Background

Scope and content:

Collection includes correspondence, photographs, slides, audiovisual materials in multiple formats (VHS and Umatic videocassettes; audio cassettes; phono records; optical discs, audio and video tape reels, 16mm film), market research reports and financial reports, print advertisements, storyboards, musical scores, cookbooks and other printed materials. Companies represented in the collection include American Cancer Society, Burlington Industries, CBS radio, Chemstrand, Doyle Dane Bernbach, General Foods, Goya Foods, Hathaway shirts, Heinz, International Ladies' Garment Workers' Union, Green Dolmatch, L.C. Gumbinner, New York Times, Paula Green Advertising, Quaker Oats, Seventeen Magazine, Sterling National Bank, Subaru, and the U.S. Public Health Service. Materials cover commercial products and advocacy campaigns for breast cancer awareness, self-examination and prevention, tobacco use and antismoking programs. Most materials are in English; however some items exist in French, Italian, Japanese and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Advertising executive at Doyle Dane Bernbach and Paula Green Advertising, based in New York. Born 1927, Los Angeles, California; BA University of California, Berkeley, 1944; Grey Advertising 1947-1948; Promotions Director, Seventeen Magazine 1952-1954; Copywriter, L.C. Gumbinner 1954-1956; Vice President, Creative Manager, Doyle Dane Bernbach 1956-1969; Creative Director and President, Green Dolmatch 1969-1977; Creative Director and CEO, Paula Green Advertising 1978-2013; One Club Creative Hall of Fame 2012; Died Dec. 4, 2015 New York.

Significant campaigns: Avis "We Try Harder"; Subaru U.S. launch; ILGWU "Look for the Union Label"; American Cancer Society (breast self examination; PAP smear test advocacy); U.S. Public Health Service antismoking campaign; New York Times "Home Delivery"; Ms. Magazine launch.

Acquisition information:
The Paula Green papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2016 and 2025.
Processing information:

Processed by Cameron Byerly, Richard Collier, August 2017; additions processed by Richard Collier, July 2025;

Accessions described in this collection guide: 2016-0277, 2025-0059

Arrangement:

Organized into the following series: General and Personal Files; Doyle Dane Bernbach; Lawrence C. Gumbinner Advertising; Green Dolmatch; Paula Green Advertising; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Collection contains electronic records that may need to be reformatted. Access copies of electronic records require special equipment. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Paula Green papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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https://idn.duke.edu/ark:/87924/m11w42