Harris Interactive press releases and media alerts on gay, lesbian, bisexual, and transgender issues, 2005-2008

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Summary

Creator:
Harris Interactive (Firm)
Abstract:
Harris Interactive is a global marketing research firm. Collection comprises 22 multi-page press releases and media alerts containing the results of marketing surveys on GLBT issues. Harris Interactive conducted several of the surveys in association with the marketing research firm Witeck-Combs Communications, Inc., a firm that specialized in reaching gay and lesbian consumers. Survey topics primarily focus on travel issues, but also include social networking and the internet, governmental policies, culture, shopping and purchasing trends, and general awareness of gays and lesbians among the general population.
Extent:
0.1 Linear Feet
Language:
Materials in English
Collection ID:
RL.00512

Background

Scope and content:

Collection comprises 22 multi-page press releases and media alerts containing the results of marketing surveys on GLBT issues. Harris Interactive conducted several of the surveys in association with the marketing research firm Witeck-Combs Communications, Inc., a firm that specialized in reaching gay and lesbian consumers. Survey topics primarily focus on travel issues, but also include social networking and the internet, governmental policies, culture, shopping and purchasing trends, and general awareness of gays and lesbians among the general population.

Biographical / historical:

Harris Interactive is a global marketing research firm.

Acquisition information:
Purchase, 2009
Processing information:

Processed by: Alice Poffinberger, June 2010

Encoded by: Noah Huffman, June 2010

Accession(s) described in this finding aid: 2009-0226

Arrangement:

Arranged chronologically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], in the Harris Interactive press releases and media alerts on gay, lesbian, bisexual, and transgender issues, 2005-2008, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1xs6v