Harris Interactive press releases and media alerts on gay, lesbian, bisexual, and transgender issues, 2005-2008

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Summary

Creator:
Harris Interactive (Firm)
Abstract:
Harris Interactive is a global marketing research firm. Collection comprises 22 multi-page press releases and media alerts containing the results of marketing surveys on GLBT issues. Harris Interactive conducted several of the surveys in association with the marketing research firm Witeck-Combs Communications, Inc., a firm that specialized in reaching gay and lesbian consumers. Survey topics primarily focus on travel issues, but also include social networking and the internet, governmental policies, culture, shopping and purchasing trends, and general awareness of gays and lesbians among the general population.
Extent:
0.1 Linear Feet
Language:
Materials in English
Collection ID:
RL.00512

Background

Scope and content:

Collection comprises 22 multi-page press releases and media alerts containing the results of marketing surveys on GLBT issues. Harris Interactive conducted several of the surveys in association with the marketing research firm Witeck-Combs Communications, Inc., a firm that specialized in reaching gay and lesbian consumers. Survey topics primarily focus on travel issues, but also include social networking and the internet, governmental policies, culture, shopping and purchasing trends, and general awareness of gays and lesbians among the general population.

Biographical / historical:

Harris Interactive is a global marketing research firm.

Acquisition information:
Purchase, 2009
Processing information:

Processed by: Alice Poffinberger, June 2010

Encoded by: Noah Huffman, June 2010

Accession(s) described in this finding aid: 2009-0226

Arrangement:

Arranged chronologically.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials


Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], in the Harris Interactive press releases and media alerts on gay, lesbian, bisexual, and transgender issues, 2005-2008, David M. Rubenstein Rare Book & Manuscript Library, Duke University.