John Benjamin Harris papers, 1955-1991 and undated
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- Harris, John Benjamin, 1927-
- John Benjamin Harris is Professor Emeritus of Management and Marketing at Virginia State University. He pioneered governmental and commercial awareness of African American advertising markets and, in the 1970s, became the Director of the Virginia State Office of Minority Business Enterprise and Special Assistant to the Governor for Minority Enterprise. The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporate reports and proposals, product labels, 16mm film reels, and audio tapes. Materials represent Harris' academic and professional work at New York University and Virginia State University as well as his work for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collection include minority business enterprises; minority markets and minorities (especially African Americans) as consumers; and African American mass media. In addition, the collection reflects Harris' work for the advertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company, Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories), Campbell Soup, Coca-Cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.
- 2.1 Linear Feet
- Material in English
- Collection ID:
- Scope and content:
The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporate reports and proposals, product labels, 16mm film reels, and audio tapes. Materials represent Harris' academic and professional work at New York University and Virginia State University as well as his work for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collection include minority business enterprises; minority markets and minorities (especially African Americans) as consumers; and African American mass media. In addition, the collection reflects Harris' work for the advertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company, Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories), Campbell Soup, Coca-cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.
The collection is organized into three series: Writings, Package Labels, and Audiovisual Materials. The Writings Series includes scholarly articles, reports, and proposals from Harris' academic and professional career in marketing research. The Package Labels series includes images of Campbell Soup Company branded product labels. The Audiovisual Materials series includes reels of television and radio advertisements for various company brands and advertising agencies.
- Biographical / historical:
Biographical timeline Date Event 1927 Jan. 15 Born, Chesterfield County, VA 1933-1940 Kingsland Elementary School, Chesterfield County, VA 1943 Certificate of Barber Practice and Science from Virginia State College Trade School 1944 American Campaign MedalGraduated, D. Webster Davis High School (Virginia State College Laboratory School) 1944-1945 U.S. Army Air ForceVirginia State College, Petersburg, VA 1947-1949 Virginia State College, Department of Military Science 1949 Commissioned U.S. Quartermaster (QM) 1950 Sept. 2 Married Ruth Hortense Coles 1950-1953 1st Lieutenant, U.S. Army Corps 1951 B.S. in Business Administration, Virginia State University 1952 Instructor in Military Tactics and Strategy, U.S Army QM School 1954 Jan. 2 Assistant Hotel Manager, Love B. Woods, Inc., New York, NYSon, John Jr., born 1954-1966 Captain, U.S. Army Officers Reserves 1955 M.B.A. in Marketing and Management, New York University, Graduate School of Business AdministrationSpecial Advertising Representative and Space Salesman, AFRO-AMERICAN Newspapers, Inc., Baltimrore, MD 1955-1967 Assistant Professor of Business and Economics and Director of Publicity, Virginia Union University 1957 Dec. 25 Daughter, Vita Michelle, born 1964 Fellow, General Electric and National Association of Manufacturers, Claremont Men's Graduate School, Advanced Certificate in Basic Economics 1965 General Electric Fellow,University of Chicago, Graduate School of Business, Certificate in Applied EconomicsSpecial Projects Officer, International Business Machines, Office Products Division 1965-1971 National Urban League Fellow 1966 Certificate in Macro Economic Theory, Case Institute of Technology. Republic Steel Fellow/Economics-in-Action Fellow 1967 Retired from Army ReservesAdvertising Planner and Special Markets Assistant, Eastman Kodak Company 1968 Associate Professor of Marketing and Management, School of Business, Virginia State UniversityGeneral and Special Markets Advisor to Vice President, Pillsbury Company, Grocery Products DivisionConsultant on Minority Affairs, U.S. Navy DepartmentNDE Fellow, Audio Visual Media Technology, Graduate School of Education, Virginia State College (now Virginia State University) 1969 Certificate in Advanced Advertising Management, Montauk, NY Association of National Advertisers (ANA)Assistant Account Executive, Benton & Bowles Advertising Agency 1970 Member, President's Inter-Agency Socio-Economic Policy Staff for Minority Business Enterprise 1971 Assistant Brand Manager, The Proctor and Gamble Company, Toilet Goods Division 1972 Associate Professor of Marketing, School of Business, Virginia State University Evening School (10 years)Director, Virginia State Office of Minority Business Enterprise and Special Assistant to Governor for Minority Enterprise, Office of the Governor, Commonwealth of VirginiaConsultant and Interim Director, Church Hill Economic Development CorporationInformation Specialist, USDA, Agriculture Stabilization and Conservation Service (ASCS)Certificate of Honor presented by Virginia Union University president Allix B. James "In recognition of distinguished services to the University 1955-1972" 1973 Member, Southern Growth Policies Board (6 years)Honorary Citizen of Dallas, TX 1974 African American Institute and Howard University Fellow to West AfricaGraduate School of Education, Howard University. Concentration in African American Relations, emphasis on marketing, business, and economic development Circa 1974 Certificate in Marketing Education, U.S. Department of Health, Education and Welfare 1978 Stanford University, concentrated course on the "Role of Business in Society," ROBIS Institute/Intercollegiate Studies Institute, Certificate 1979 Director, Virginia State office of Minority Business Enterprise and Special Assistant to Governor for Minority Enterprise, Office of the Governor, Commonwealth of Virginia 1983 Fellow, The Direct Marketing Educational Foundation, Inc. and Direct Marketing DayFellow, Cleveland Scholarship Program, Inc. and Professorial Intern in Marketing, Cleveland Illuminating Company 2014 June 11 Died, Richmond, Va.
- Acquisition information:
- The John Benjamin Harris Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2005.
- Processing information:
Processed by Stacy Lavin, March 2007
Encoded by Stacy Lavin and Richard Collier
Completed March 2007
Accession 2005-0101 is described in this finding aid.
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- Describing Archives: A Content Standard
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Minority business enterprises -- Government policy -- United States
Marketing research -- United States
African Americans -- Case studies
Brand name products -- United States
African Americans and mass media
African Americans and mass media -- United States
Advertising -- Research
Advertising -- Research -- United States
Advertising executives -- United States
Minority business enterprises -- Virginia
Advertising -- Brand name products
Minority consumers -- United States
- Labels (identifying artifacts)
Motion pictures (visual works)
- John W. Hartman Center for Sales, Advertising & Marketing History
Eastman Kodak Company
New York University -- Faculty
Leo Burnett Company
Jos. Schlitz Brewing Co.
Cunningham & Walsh, Inc. [Not LC]
Cleveland Electric Illuminating Company
Campbell Soup Company
Ted Bates Advertising
Virginia State University -- Faculty
Harris, John Benjamin, 1927-
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