Hart, Schaffner & Marx Advertising Service materials, 1937-1964 and undated

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Summary

Creator:
Hart, Schaffner & Marx
Abstract:
Chicago, Ill. based manufacturer of mens clothing. Collection includes Advertising Service packages of promotional and advertising designs and campaign suggestions by season; summaries of promotional campaigns; mounted logos including one by Robert Reinhardt von Liski and other materials that document marketing efforts by Hart Schaffner & Marx. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
10.0 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11494

Background

Scope and content:

Includes Advertising Service packages of promotional and advertising designs and campaign suggestions by season; summaries of promotional campaigns; mounted logos including one by Robert Reinhardt von Liski and other materials that document men's clothing marketing efforts by Hart Schaffner & Marx. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Chicago-based manufacturer of men's clothing. Founded as Harry Hart and Brother in 1872 by Harry and Max Hart. Renamed Hart, Abt and Marx 1879; Hart, Schaffner & Marx 1887. Shifted focus from retail to wholesale clothing manufacture; first national advertising 1897. Incorporated 1911. Reorganized as a holding company, Hartmarx Corporation, 1983. Filed bankruptcy 2009. Acquired by Authentic Brands Group 2012.

Acquisition information:
The Hart, Schaffner Marx Advertising Service materials were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2017.
Processing information:

Processed by Richard Collier, July 2017;

Accession described in this collection guide: 2017-0109

Arrangement:

Arranged alphabeticically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising -- United States -- History
Advertising -- Clothing and dress
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Hart, Schaffner & Marx Advertising Service materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1590x