Hart, Schaffner & Marx Advertising Service materials, 1937-1964 and undated

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Summary

Creator:
Hart, Schaffner & Marx and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Chicago, Ill. based manufacturer of mens clothing. Collection includes Advertising Service packages of promotional and advertising designs and campaign suggestions by season; summaries of promotional campaigns; mounted logos including one by Robert Reinhardt von Liski and other materials that document marketing efforts by Hart Schaffner & Marx. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
10.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11494

Background

Scope and content:

Includes Advertising Service packages of promotional and advertising designs and campaign suggestions by season; summaries of promotional campaigns; mounted logos including one by Robert Reinhardt von Liski and other materials that document men's clothing marketing efforts by Hart Schaffner & Marx. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Chicago-based manufacturer of men's clothing. Founded as Harry Hart and Brother in 1872 by Harry and Max Hart. Renamed Hart, Abt and Marx 1879; Hart, Schaffner & Marx 1887. Shifted focus from retail to wholesale clothing manufacture; first national advertising 1897. Incorporated 1911. Reorganized as a holding company, Hartmarx Corporation, 1983. Filed bankruptcy 2009. Acquired by Authentic Brands Group 2012.

Acquisition information:
The Hart, Schaffner Marx Advertising Service materials were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2017.
Processing information:

Processed by Richard Collier, July 2017;

Accession described in this collection guide: 2017-0109

Arrangement:

Arranged alphabeticically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising -- United States -- History
Advertising -- Clothing and dress
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Hart, Schaffner & Marx Advertising Service materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.