John W. Hartman Center advertising and marketing vertical file, 1840, 1955-1999

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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
The advertising and marketing vertical file is an artificial collection consisting of reprints, research reports, clippings and other printed material organized by subject. Main topics include advertising media (newspaper, magazine, outdoor, radio); demographic surveys; and industry reports on various products, services and trading stamps. Companies represented include Coca-Cola, Hershey, and Sperry & Hutchinson. Collection also contains a photocopy of a brochure from Bromo-Seltzer (Emerson Drug) that includes sheet music to J.P. Knight's "Rock'd in the Cradle of the Deep." Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.0 Linear Foot
Language:
Materials in English.
Collection ID:
RL.12022

Background

Scope and content:

The advertising and marketing vertical file is an artificial collection consisting of reprints, research reports, clippings and other printed material organized by subject. Main topics include advertising media (newspaper, magazine, outdoor, radio); demographic surveys; and industry reports on various products, services and trading stamps. Companies represented include Coca-Cola, Hershey, and Sperry & Hutchinson. Collection also contains a photocopy of a brochure from Bromo-Seltzer (Emerson Drug) that includes sheet music to J.P. Knight's "Rock'd in the Cradle of the Deep."

Acquisition information:
The John W. Hartman Center advertising and marketing vertical file was received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1998 and subsequent years.
Processing information:

Processed by Richard Collier, June 2022;

Accessions described in this collection guide: 98-0512

Arrangement:

Organized into the following series: Advertising; Consumer Groups (Demographics); Products and Services

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising agencies -- United States -- History
Public relations
Advertising, Outdoor
Advertising, Magazine -- United States
Radio advertising -- United States
Demographic surveys -- United States
Format:
Newsletters
Names:
Hershey Foods Corporation
Coca-Cola Company

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], John W. Hartman Center advertising and marketing vertical file, David M. Rubenstein Rare Book & Manuscript Library, Duke University.