William H. Helfand Collection of Advertising Postcards, 1978-2000 and undated
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Summary
- Creator:
- Helfand, William H.
- Abstract:
- Collector and scholar of medical and pharmaceutical advertising, and advertising Go Cards. Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 1 Linear Foot
534 Items - Language:
- Material in English and French
- Collection ID:
- RL.00526
Background
- Scope and content:
-
Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately.
- Acquisition information:
- The William H. Helfand Collection of Advertising Postcards were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2001.
- Processing information:
-
Processed by Richard Collier, August 2012
Encoded by Richard Collier, August 2012
Accession 2001-0084 is described in this finding aid.
- Arrangement:
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Arranged by product or service type.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], William H. Helfand Collection of Advertising Postcards, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1bw4v