Ric Hendee papers, 1954-2016

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Summary

Creator:
Hendee, Ric (Richard S.), 1948-
Abstract:
Ric Hendee is an advertising executive who served as consumer marketing Vice President for the trade organization Cotton Incorporated. Collection includes advertisements (print, radio, television) and promotional materials; annual reports; audio recordings (audiocassette, CD); biography; business correspondence (emails, letters); client proposals and recommendations; conference materials; consumer and trade (advertising, fashion) periodicals; financial records and investment reports; market research; meeting agendas and minutes; memoranda; newsclippings; newsletters; online news; photographs; press releases; public service television programs; résumés; speeches; and video recordings (VHS, DVD). Topics addressed include advertising, advertising agencies, and advertisers in the United States. Individuals and organizations represented include the Association of National Advertisers, Cotton Incorporated, Dean Witter, Eastman Kodak, Frontline, Genesco, J. Walter Thompson, Manufacturers Hanover, Merrill Lynch, R.T. French, Samsonite, Sears, Simmons, Warner-Lambert, and the James Webb Young Seminar. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3.8 Linear Feet
Language:
Materials in English.
Collection ID:
RL.12048

Background

Scope and content:

Collection includes advertisements (print, radio, television) and promotional materials; annual reports; audio recordings (audiocassette, CD); biography; business correspondence (emails, letters); client proposals and recommendations; conference materials; consumer and trade (advertising, fashion) periodicals; financial records and investment reports; market research; meeting agendas and minutes; memoranda; newsclippings; newsletters; online news; photographs; press releases; public service television programs; résumés; speeches; and video recordings (VHS, DVD). Topics addressed include advertising, advertising agencies, and advertisers in the United States. Individuals and organizations represented include the Association of National Advertisers, Cotton Incorporated, Dean Witter, Eastman Kodak, Frontline, Genesco, J. Walter Thompson, Manufacturers Hanover, Merrill Lynch, R.T. French, Samsonite, Sears, Simmons, Warner-Lambert, and the James Webb Young Seminar.

Biographical / historical:

Ric Hendee is an advertising executive who served as consumer marketing Vice President for the trade organization Cotton Incorporated.

Richard S. Hendee was born in 1948. Graduated from Grosse Pointe High School in 1965 and Trinity College (Hartford, Conn.) with a Bachelor of Arts in Literature in 1969. Worked at J. Walter Thompson Company in the New York office between April 1972 and September 1985, exiting as a Vice President of Account Management. Left for Davidoff and Partners of Westport, Conn., where he served as a Senior Vice President until December 1990. In January 1991, Hendee founded Dickison and Hendee Advertising with copywriter Don Dickison, also in Westport, Conn. Hendee served as president and chief executive, Dickison as chairman and creative director. Hendee left Dickison and Hendee Advertising for Cotton Incorporated in May 1993, where he served as Senior Vice President of Consumer Marketing for over 23 years. Since January 2017, Hendee has served as a Principal at RSH Marketing Strategies.

Sources: https://www.nytimes.com/1991/01/18/business/the-media-business-advertising-addenda-miscellany.html https://www.linkedin.com/in/ric-hendee-5541863/

Acquisition information:
The Ric Hendee papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from Ric Hendee in 2022 and 2023.
Processing information:

Processed by Blake Beaver, February 2023;

Accessions described in this collection guide: 2022-0130; 2023-0012.

Arrangement:

Organized into the following series: Cotton Incorporated; Davidoff and Partners; Dickison and Hendee; General Files; JWT (J. Walter Thompson); Personal; Seachange Fund; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Restrictions:

Access restricted. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Ric Hendee papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.