Margaret Hockaday letter to J'Anne, 1940 January 21

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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History and Hockaday, Margaret
Abstract:
Copywriter and advertising executive who began one of the first woman-run advertising agencies in the United States, Hockaday Associates, in New York, N.Y. in 1949. Letter appears on Harper's Bazaar stationery and concerns locating photographers for magazine illustration, editorial and publishing concerns, and a research project to survey ideas of beauty among college-age women. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1 item
Language:
Materials in English
Collection ID:
RL.11574

Background

Scope and content:

Letter appears on Harper's Bazaar stationery and concerns locating photographers for magazine illustration, editorial and publishing concerns, and a research project to survey ideas of beauty among college-age women. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Born 1907, Wichita, Kansas; Vassar College 1929 (English and History); Marshall Field 1929-1934; Harper's Bazaar 1936-1940; Montgomery Ward 1941; taught Columbia University Lincoln School during World War II; opened Hockaday Associates agency 1949. Died 1992, New York.

Acquisition information:
The Margaret Hockaday letter to J'Anne was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2016.
Processing information:

Processed by Richard Collier, Jan. 2018;

Accessions described in this collection guide: 2016-0074

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising executives -- United States
Journalists -- Correspondence
Journalism -- United States -- History -- 20th century
Beauty culture
Periodicals -- Publishing -- United States.
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Using These Materials


Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

Margaret Hockaday letter to J'Anne, David M. Rubenstein Rare Book & Manuscript Library, Duke University.