Hollywood-Maxwell Company advertising portfolios, 1949

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Summary

Creator:
Hollywood-Maxwell Company
Abstract:
The Hollywood-Maxwell Company was a manufacturer of women's foundation garments and lingerie, established around 1929 by Joseph R. Bowen in Los Angeles, Calif. Collection consists of two portfolios of advertising templates for use by retail stores in their print and radio advertising campaigns. A mail-in order form is also included. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3 items
Language:
Materials in English.
Collection ID:
RL.13059

Background

Scope and content:

Collection consists of two portfolios of advertising templates for use by retail stores in their print and radio advertising campaigns. A mail-in order form is also included.

Biographical / historical:

The Hollywood-Maxwell Company was a manufacturer of women's foundation garments and lingerie, established around 1929 by Joseph R. Bowen in Los Angeles, Calif. The company continued operations until it was dissolved in a merger with the Vassar Company as a division of Munsingwear in 1958.

Acquisition information:
Source is unknown. Items were removed from the Rubenstein Library Advertising Ephemera collection in December 2023.
Processing information:

Processed by Richard Collier, Feb. 2024.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising -- United States -- History
Foundation garments
Lingerie
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Hollywood-Maxwell Company advertising portfolios, David M. Rubenstein Rare Book & Manuscript Library, Duke University.