Clarence L. Holte Market Study of Nigeria, West Africa, 1962 March

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Summary

Creator:
Holte, Clarence L., 1909-1993
Abstract:
Collection comprises a 69-page report on "the potential which Nigeria offers for consumption of medicinal and pharmaceutical products" (Foreword) that Clarence L. Holte prepared for John Bowles, President of Rexall Drug & Chemical Co. Topics addressed include location, geographic divisions, climate, population, age, occupations, literacy, ethnic groups, income, consumer and government expenditures, distribution of companies by taxable profits, health and health facilities, government revenue and expenditures, balance of trade, political parties, transportation, telecommunications, periodicals, and cinemas. Includes an appendix, maps, and tables.
Extent:
0.1 Linear Feet
Language:
Materials in English
Collection ID:
RL.11207

Background

Scope and content:

Collection comprises a 69-page report on "the potential which Nigeria offers for consumption of medicinal and pharmaceutical products" (Foreword) that Clarence L. Holte prepared for John Bowles, President of Rexall Drug & Chemical Co. Topics addressed include location, geographic divisions, climate, population, age, occupations, literacy, ethnic groups, income, consumer and government expenditures, distribution of companies by taxable profits, health and health facilities, government revenue and expenditures, balance of trade, political parties, transportation, telecommunications, periodicals, and cinemas. Includes an appendix, maps, and tables. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the John Hope Franklin Research Center for African and African American History and Culture.

Biographical / historical:

Clarence L. Holte was a resident of Harlem, N.Y, an advertising executive, and a bibliofile. At the time this report was written, he was Marketing Supervisor, Ethnic Groups, at Batten, Barton, Durstine & Osborn, Inc. (BBDO).

Acquisition information:
The Clarence L. Holte Market Study of Nigeria, West Africa were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2016.
Processing information:

Processed by Alice Poffinberger, May, 2016

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Clarence L. Holte Market Study of Nigeria, West Africa, David M. Rubenstein Rare Book & Manuscript Library, Duke University.