International Advertising Association. International Advertising Exposition exhibitor handouts, 1925-1928 and undated

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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History and International Advertising Association
Abstract:
Advertising trade organization founded in 1905 as Associated Advertising Clubs of America, changing its name in 1926 to International Advertising Association and in 1929 to Advertising Federation of America; the first international exposition was held in July 1928 in Detroit, Mich. Collection includes reprints, print advertisements, brochures, booklets and other printed materials handed out by participant exhibitors representing a variety of fields in the advertising and marketing industry, including apparel, direct mail, electric and neon signs, graphic art, gravure, newspapers, outdoor advertising, photolithography, telephotography, trade and women's clubs, and window show displays. Companies represented include firms from the U.S., Canada and Great Britain, including the Advertising Club of New York, AT&T, Aronsson Printing, Art Gravure, Bausch & Lomb, Capitol Machine, Chicago Daily News, Consolidated Press, Detroit Free Press, Dictaphone, Fairchild Publications, General Outdoor, Jam Handy, Mulford, National Printing & Engraving, and R.F. Heinrich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.4 Linear Feet
Language:
Materials in English
Collection ID:
RL.11668

Background

Scope and content:

Collection includes reprints, print advertisements, brochures, booklets and other printed materials handed out by participant exhibitors representing a variety of fields in the advertising and marketing industry, including apparel, direct mail, electric and neon signs, graphic art, gravure, newspapers, outdoor advertising, photolithography, telephotography, trade and women's clubs, and window show displays. Companies represented include firms from the U.S., Canada and Great Britain, including the Advertising Club of New York, AT&T, Aronsson Printing, Art Gravure, Bausch & Lomb, Capitol Machine, Chicago Daily News, Consolidated Press, Detroit Free Press, Dictaphone, Fairchild Publications, General Outdoor, Jam Handy, Mulford, National Printing & Engraving, and R.F. Heinrich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Advertising trade organization founded in 1905 as Associated Advertising Clubs of America, changing its name in 1926 to International Advertising Association and in 1929 to Advertising Federation of America; the first international exposition was held in July 1928 in Detroit, Mich. In 1967 a merger of Advertising Federation of America and Advertising Association of the West formed the American Advertising Federation.

Acquisition information:
The International Advertising Association. International Advertising Exposition exhibitor handouts were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2007.
Processing information:

Processed by Richard Collier, Sept. 2018;

Accessions described in this collection guide: 2007-0152, 2007-0153, 2007-0154

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

Identification of item], International Advertising Association. International Advertising Exposition exhibitor handouts, David M. Rubenstein Rare Book & Manuscript Library, Duke University.