Kensinger Jones papers, 1934-2015

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Summary

Creator:
Jones, Kensinger, 1919-
Abstract:
Advertising executive with several agencies including Leo Burnett and Campbell-Ewald, and a professor of advertising at Michigan State University. The collection documents Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University. Materials consist primarily of correspondence, memoranda, notes, reports, scripts, and audiovisual (including videocassettes) materials that document the development of print, radio, and television advertising campaigns for a wide variety of clients. The history and management of advertising companies in Chicago and Detroit, in Australia, and in Singapore is also represented. Major clients and campaigns documented include Chevrolet, the Florida Citrus Commission, General Motors Corporation, and Oldsmobile.
Extent:
38 Linear Feet
Language:
English.
Collection ID:
RL.00648

Background

Scope and content:

Collection documents Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University. Materials consist primarily of correspondence, memoranda, notes, reports, scripts, and audiovisual materials that document the development of print, radio, and television advertising campaigns for a wide variety of clients. The history and management of advertising companies in Chicago and Detroit in the United States, in Australia, and in Singapore is also represented. Major clients documented include Chevrolet, the Florida Citrus Commission, General Motors Corporation, and Oldsmobile.

Biographical / historical:

Kensinger Jones (1919-2015) was an advertising executive with several agencies including Leo Burnett and Campbell-Ewald, and a professor of advertising at Michigan State University.

Born 1919, Oct. 18, St. Louis, Mo. Died March 10, 2015, Hastings, Michigan.

Education: 1937 Graduated from Roosevelt High School. 1938-1939 Nadine College of Advertising, St. Louis. 1939-1940 Washington University

Military: 1941-1944 138th Infantry, Alaska; 337th CTD Pennsylvania

Family: 1944, Oct. 7, Married Alice May Guseman, Pa. Children: Jeffrey Kensinger, b.1948; Janice Anne, b. 1950

Career: 1944-1952 Freelance writer, St. Louis, for Radio Stations KMOX and KSD, Premier Radio Enterprises, Gardner Advertising Agency, and local government and non-profit agencies. 1952-1957, Aug. Leo Burnett Company, Chicago: Copywriter, Television and Radio Department; and TV Group Head (1955). 1957, Aug.-1967 Campbell-Ewald Company, Detroit: Creative Director for TV and Radio, Vice President, 1957-1960; Senior Vice President and Creative Director, 1960-1966; Executive Vice President and Creative Director, 1966-1967 D.P. Brother Company, Detroit: Senior Vice President and Executive Creative Director. 1971-1973, Mar. Leo Burnett Company, Chicago: Senior Vice President and Executive Creative Director. 1973, Mar.-1974, Apr. Leo Burnett Pty. Ltd., Sydney, Australia: Regional Creative Director; 1974, Apr.-Dec. Leo Burnett Pte. Ltd, Singapore, Malaysia: Regional Creative Director. 1974, Dec. 31 Retired from Leo Burnett Company. 1975-1976 Consultant to Leo Burnett Company, Chicago and Leo Burnett Pte., Ltd, Singapore, Malaysia. 1975- Writer, farmer, Barry County, Mich. 1979 Wilding Advertising, Southfield, Mich.: Creative consultant. 1981-1983 William R. Biggs/Gilmore, Kalamazoo, Mich.: Creative Supervisor.

Academic career: 1982-1995 Lecturer, Department of Advertising, Michigan State University. 1988 Visiting Lecturer, People's Republic of China, U.S. Exchange Program in Advertising. 1990 Visiting Lecturer, Taipei, Taiwan and Jakarta, Indonesia. 1992 Visiting Lecturer, Dalhousie University, Nova Scotia. 1996 Professor Emeritus, Michigan State University.

Awards: 1959 Grand Prix, Cannes International Film Festival, for "An American in Paris." 1961 Grand Prix, Cannes International Film Festival, for "The Magic Ride." Other awards include the American Film Festival, Best of Automotive Award, 1961; Film Festival Hall of Fame for two commercials, 1965; and the American Freedoms Award, 1985

Acquisition information:
The Kensinger Jones Papers were received by the David M. Rubenstein Rare Book Manuscript Library as gifts 1999-2016.
Processing information:

Processed by Cathy Abernathy and Michael Shumate

Completed March 12, 2002

Encoded by Michael Shumate and Jeff Payne

Processing of this collection was supported in part by a gift from Kensinger and Alice Guseman Jones.

Additions processed February 2026 by Richard Collier.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Kensinger Jones papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

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