Advertising Agencies, 1952-1983 and undated

Scope and content:

The Advertising Agencies Series, the largest, includes memoranda and correspondence related to the executive management of each agency and Jones's role in organizing and directing the creative activities of the agency or advertising team. Materials from Jones's work at the Leo Burnett Company consist primarily of office memoranda and weekly progress reports for radio and television commercials for clients such as: Mars, Incorporated; Kellogg Company; and the Green Giant Company. In Southeast Asia, Jones served as Regional Creative Director for Leo Burnett offices in Sydney, Singapore, Kuala Lumpur, Hong Kong and Bangkok. Materials include correspondence, speeches for creative seminars, and scripts for two films for the Singapore Tourist Promotion Board. Jones worked mainly with clients in the automotive industry, specifically Chevrolet at the Campbell-Ewald Company and Oldsmobile at D.P. Brother Company (as well as at Leo Burnett). Materials about General Motors relate to the potential of television specials for corporate advertising to promote the GM "Mark of Excellence" and the corporation's responsiveness to environmental and safety issues in the late sixties and seventies. Closely related to the Advertising Agencies Series, the Correspondence and Memoranda Series consists of carbons of outgoing correspondence from Jones, filed in chronological order with some memoranda.

Arrangement:

Arranged in subseries for each agency where Jones worked; subseries appear chronologically by the date that Jones first worked at each agency. This series consists primarily of office memoranda, correspondence, scripts for advertising presentations to clients, scripts for television or radio commercials, newspaper and magazine articles, and a few photographs. An Information Folder found in the inventory drawer at the Rare Book, Manuscript, and Special Collections Library contains additional biographical data and a description of Jones's positions with each agency. See individual subseries for more specific arrangement notes.

Contents

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