Michigan State University, 1982-1997 and undated

Scope and content:

Nearly a third of the collection pertains to Jones's tenure from 1982-1995 as Lecturer in the Department of Advertising, the School of Communication Arts at Michigan State University. The Michigan State University (MSU) Series includes correspondence with colleagues and students, materials from academic conferences and MSU's Visiting Advertising Professional program, as well as copies of "Impact," the alumni newsletter for the Advertising Department. Of particular note are materials related to China and Taiwan in 1988 and 1990. The Course Materials Subseries details his advanced courses in creative advertising. In order to create a realistic, professional experience for the students, Jones assigned group projects that required students to create advertising campaigns or marketing strategies for national or state clients, local businesses, and university departments, including Archway Cookies, Oldsmobile, McDonalds, American Tourister, the Muskegon County Museum, and several MSU facilities and departments. The projects were presented to the class and evaluated not only by the client and Professor Jones, but also by the other students.

Arrangement:

Divided into two subseries, Subject Files and Course Materials, this series pertains to Jones's teaching activities, while he was a Lecturer in the Department of Advertising, in the School of Communication Arts, at Michigan State University in East Lansing, Mich.. (Material describing the curriculum or memos about Mr. Jones's teaching schedule are part of the Subject Files Subseries.)

Contents

Using These Materials