Course Materials, 1982-1995 and undated [Subseries Closed]
- Access Restrictions:
-
Restrictions on Access: Subseries is closed pending review by collector.
- :
- More about accessing and using these materials...
- Scope and content:
-
Arranged chronologically by academic quarter and by course, the Course Materials Subseries pertains primarily to two advanced courses: Advertising 417-"Advanced Creative Strategy and Execution" and Advertising 441-"TV-Radio Advertising." For most courses, Jones taught over fifty students, divided into two sections. Other courses include: Advertising 317-"Creative Strategy and Execution" and after 1989-1990, Advertising 492-"Advanced Copywriting." For each course, a "Course Materials" folder typically includes a syllabus, a midterm and final exam, and for the later years, a coursepak of readings.
Subsequent course folders pertain to student projects and are titled with the name and location of the particular advertising client or product assigned for the course. Materials typically include: 1) background information on the client or product; 2) student reports often with creative illustrations and sample advertising; 3) evaluations of the group presentations by the client, by Jones, and by the other students; and 4) peer evaluations of individual contributions to the group. During some courses, students produced video or audio tapes. On occasion, selected student projects were presented at state or regional competitions. (A folder at the beginning of this subseries contains chronological and alphabetical listings of the student project assignments.)
Contents
Using These Materials
- Using These Materials Links:
-
Using These Materials
- Collection restrictions:
-
Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
- Use & permissions:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
- Before you visit:
- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.