Course Materials, 1982-1995 and undated [Subseries Closed]

Access Restrictions:

Restrictions on Access: Subseries is closed pending review by collector.

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Scope and content:

Arranged chronologically by academic quarter and by course, the Course Materials Subseries pertains primarily to two advanced courses: Advertising 417-"Advanced Creative Strategy and Execution" and Advertising 441-"TV-Radio Advertising." For most courses, Jones taught over fifty students, divided into two sections. Other courses include: Advertising 317-"Creative Strategy and Execution" and after 1989-1990, Advertising 492-"Advanced Copywriting." For each course, a "Course Materials" folder typically includes a syllabus, a midterm and final exam, and for the later years, a coursepak of readings.

Subsequent course folders pertain to student projects and are titled with the name and location of the particular advertising client or product assigned for the course. Materials typically include: 1) background information on the client or product; 2) student reports often with creative illustrations and sample advertising; 3) evaluations of the group presentations by the client, by Jones, and by the other students; and 4) peer evaluations of individual contributions to the group. During some courses, students produced video or audio tapes. On occasion, selected student projects were presented at state or regional competitions. (A folder at the beginning of this subseries contains chronological and alphabetical listings of the student project assignments.)

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Collection restrictions:

Collection is restricted.

The "Course Materials" subseries of the Michigan State Series is closed to researchers pending review by the collector. Original audiovisual materials are closed to researchers until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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