Audiovisual Materials, 1959-1996 and undated

Access Restrictions:

Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

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Scope and content:

Much of Jones's creative work in advertising was produced for the broadcast media, especially the early days of television advertising in the 1950s and 1960s. The Audiovisual Materials Series includes film and sound materials that document television advertising and Jones's creative contributions to the professional education of his advertising colleagues. Because several of his most successful films about advertising or creativity originated as speeches with slides, these materials are particularly rich in conjunction with related materials in the Writings and Speeches Series.

Arrangement:

This series is arranged by media format subseries: 35mm slides, videotapes, audiotapes, and 16mm films that document commercials, speeches, and seminars and often augment print materials elsewhere in the collection. Live action film commercials for Chevrolet advertising on television shows from 1957-1967, such as The Dinah Shore Show, Bonanza, and Bewitched, were typically produced in Hollywood or Europe. In 1959 and 1960, two films won international awards: American in Paris and Magic Ride. A Child of My Own, is a film created for the Singapore Tourist Promotion Board in 1974-1975. Other films, including Creativity (renamed The Horse and Fiddle), Truth and Consequences: Form and Function in Advertising, The Importance of Being Interesting, and The Minstrel Principle, originated as seminar speeches with slide illustrations and were later produced as films. Whatever Happened to Mrs. Momiyama, a speech to students, was developed by the Advertising Association of America into a filmstrip and film for secondary schools about advertising, American business, and the Japanese economy after WWII.

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