Audiovisual Materials, 1959-1996 and undated

Scope and content:

This series is arranged by media format subseries: 35mm slides, videotapes, audiotapes, and 16mm films that document commercials, speeches, and seminars and often augment print materials elsewhere in the collection. Live action film commercials for Chevrolet advertising on television shows from 1957-1967, such as The Dinah Shore Show, Bonanza, and Bewitched, were typically produced in Hollywood or Europe. In 1959 and 1960, two films won international awards - "American in Paris" and "Magic Ride.""A Child of My Own," is a film created for the Singapore Tourist Promotion Board in 1974-1975. Other films, including "Creativity" (renamed "The Horse and Fiddle),""Truth and Consequences: Form and Function in Advertising,""The Importance of Being Interesting," and "The Minstrel Principle," originated as seminar speeches with slide illustrations and were later produced as films. "Whatever Happened to Mrs. Momiyama," a speech to students, was developed by the Advertising Association of America into a filmstrip and film for secondary schools about advertising, American business, and the Japanese economy after WWII.

Processing information:

Attention: although audiovisual materials are not restricted, they will not be available for use until archival and use copies have been made.

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Collection restrictions:

Collection is restricted.

The "Course Materials" subseries of the Michigan State Series is closed to researchers pending review by the collector. Original audiovisual materials are closed to researchers until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use & permissions:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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