J. Walter Thompson Company. 35mm Microfilm Proofs, 1906-1960 and undated

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3 Linear Feet (104 items)
Language:
Material in English
Collection ID:
RL.00657

Background

Scope and content:

The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice.

Biographical / historical:

Beginning in the late 1930s, proof books containing advertisements of former clients, foreign clients and domestic clients from offices other than New York were put on microfilm. It is believed that after items were microfilmed, the originals were destroyed.

Acquisition information:
The J. Walter Thompson Company. 35mm Microfilm Proofs were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987.
Processing information:

Processed by Rubenstein Library, 1987

Encoded by Richard Collier, December 2011

Materials may not have been ordered and described beyond their original condition.

Arrangement:

Arranged by reel number and physical sequence of images on microfilm. Items were microfilmed in several categories: general accounts, foreign office clients, western offices, and portfolios of inactive client accounts.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. 35mm Microfilm Proofs, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1zh04