Ford Dealer Association, 1950-2007 and undated

98 boxes
Scope and content:

The Ford Dealer Association joined advertising and promotional forces. It originated in 1933 as a means to deal directly and effectively with local sales conditions. The Ford Dealer Association Files span the years 1950 to 2007 and consist of memoranda, presentation scripts and transparencies, packets, proofs and storyboards related to advertising campaigns for various Ford automobiles, vans, and trucks, price schedules. The series also includes price listings for various Ford models, research reports on specialized consumer markets, as well as reports on regional markets.

The Series is organized into 13 subseries, General Files, Ad Planners, Campaigns, Cars and Trucks, Competitive, Creative, International, Printed Materials, Regional Advertising Force, Regional Ford Dealer Association, and Sample Advertisements. The General Files subseries includes memoranda and FDA materials of a general nature, unassociated with advertising campaigns, as well as miscellaneous items. The Ad Planners subseries contains annual packets of campaign strategies for Ford car and truck models, as well as compiled "ad kits" of print advertising proofs. The Campaigns subseries includes promotional packets associated with particular Ford dealership campaigns and promotional offers. The Cars and Trucks subseries includes campaign, pricing, and other information related to specific Ford car and truck models. The Competitive subseries includes memoranda, pricing and promotional material for competitive car and truck companies. The Creative subseries includes information on the organization of FDA creative departments, marketing strategies, procedures, new business presentation scripts and storyboard concepts. The International subseries includes campaign materials and advertising planners for Ford markets in Canada, Asia, and Central America. The Printed Materials subseries includes magazines and pamphlets produced by the Ford Motor Company, as well as general automobile trade publications. The Regional Advertising Force subseries contains materials related to the RAF and the Regional Advertising Group, groups which developed targeted marketing programs, not necessarily limited to Ford. Materials primarily include plans for specific regional promotions and campaigns, as well as memoranda and packets related to field meetings. The Regional Ford Dealer Association subseries contains primarily marketing presentations tailored to specific regional dealerships. The Sample Ads subseries contains glossy proofs of advertisements for J. Walter Thompson and for specific FDAF employees. The Visual Materials subseries includes transparencies, sketches and photographs of logos, advertising spots, print campaigns, and new business presentations. The Oversize Materials subseries contains large format items removed from previous subseries.

Most subseries are subdivided into Open Filesand Restricted Files sections. Materials are closed to non-JWT researchers for 15 years from the date of creation.


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