J. Walter Thompson Company. Advertising Vertical Files, 1950-1994
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Summary
- Creator:
- J. Walter Thompson Company
- Extent:
- 54 Linear Feet
32,400 Items - Language:
- English.
- Research Center:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Collection ID:
- RL.00660
Background
- Scope and content:
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The Advertising Vertical File contains subject files on a wide range of advertising topics, and is primarily comprised of news clippings, articles, and pamphlets. Topics range from financial information, legal aspects of marketing, employment trends, awards, information on individuals in the industry, media, packaging, trademarks, and marketing research. The file was created and maintained as an internal reference file by the Information Center in JWT's New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
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The J. Walter Thompson Company was founded in New York in 1864. The advertising agency's archives document the history, operations, policies, and accomplishments of one of the world's oldest, largest and most innovative advertising firms.
- Acquisition information:
- The Advertising Vertical File was transferred to the David M. Rubenstein Rare Book Manuscript Library in September 1999.
- Processing information:
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Materials may not have been ordered and described beyond their original condition.
Encoded by Lisa Stark and Richard Collier
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
- Before you visit:
- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
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[Identification of item], J. Walter Thompson Company Advertising Vertical File, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1k911