J. Walter Thompson Company. Advertising and Marketing Intelligence Database records, 1977-1983 and undated
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Summary
- Creator:
- J. Walter Thompson Company
- Extent:
- 1.8 Linear Feet
1125 Items - Language:
- English.
- Collection ID:
- RL.00661
Background
- Scope and content:
-
The J. Walter Thompson Company, Advertising and Marketing Intelligence Database Records date from 1977 to 1983, with some undated material. The collection contains information on the development and early years of the Advertising and Marketing Intelligence (AMI) database, successor to the Issues Monitoring System (1970s) produced by the New York Times (NYT) Information Bank and the White House; a JWT/NYT advertising and marketing news database (1979) drawn from over 60 major business publications; and AD/KIT, or "Advertising Key Information Tracking System." Available by subscription and via telnet, AMI began in 1980 and tracked news items according to an advertising keyword index. The collection details the conception, announcement, and initial years of operation of AMI with financial data, marketing and management information, marketing research, and slide presentation scripts. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
- Biographical / historical:
-
The J. Walter Thompson Company was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.
- Acquisition information:
- The J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 1987.
- Processing information:
-
Processed by Andrea Franzius and Ruth E. Bryan
Completed November 26, 2003
Encoded by Andrea Franzius and Ruth E. Bryan
Materials may not have been ordered and described beyond their original condition.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Databases
Marketing -- United States -- History -- Databases
Advertising -- United States -- History -- Databases
Advertising -- Databases
Advertising -- United States
Information retrieval -- History
Information storage and retrieval systems -- History
Information storage and retrieval systems -- Marketing
Database management - Names:
- J. Walter Thompson Company
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
Contents
Using These Materials
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Using These Materials
- Restrictions:
-
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
In addition, all or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.