J. Walter Thompson Company. Advertising and Marketing Intelligence Database records, 1977-1983 and undated

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Summary

Creator:
J. Walter Thompson Company
Extent:
1.8 Linear Feet
1125 Items
Language:
English.
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.00661

Background

Scope and content:

The J. Walter Thompson Company, Advertising and Marketing Intelligence Database Records date from 1977 to 1983, with some undated material. The collection contains information on the development and early years of the Advertising and Marketing Intelligence (AMI) database, successor to the Issues Monitoring System (1970s) produced by the New York Times (NYT) Information Bank and the White House; a JWT/NYT advertising and marketing news database (1979) drawn from over 60 major business publications; and AD/KIT, or "Advertising Key Information Tracking System." Available by subscription and via telnet, AMI began in 1980 and tracked news items according to an advertising keyword index. The collection details the conception, announcement, and initial years of operation of AMI with financial data, marketing and management information, marketing research, and slide presentation scripts. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Biographical / historical:

The J. Walter Thompson Company was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.

Acquisition information:
The J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 1987.
Processing information:

Processed by Andrea Franzius and Ruth E. Bryan

Completed November 26, 2003

Encoded by Andrea Franzius and Ruth E. Bryan

Materials may not have been ordered and described beyond their original condition.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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