J. Walter Thompson Company. Charles J. Balestrino papers, 1986-1994 and undated
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Summary
- Creator:
- J. Walter Thompson Company
- Abstract:
- Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo. The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 6 Linear Feet
4200 Items - Language:
- Material in English
- Research Center:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Collection ID:
- RL.00663
Background
- Scope and content:
-
The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines.
- Biographical / historical:
-
Chronology List Date Event 1941 Dec. 3 Born, New York1963 BS, Business/Psychology, C.W. Post College1964-1968 U.S. Marine Corps, discharged with rank of Captain1968-1969 Assistant Account Executive, Grey Advertising1969-1970 Account Manager, JWT New York1970-1974 Account Supervisor, JWT New York1974-1978 Vice President and Management Supervisor, JWT New York1978-1983 Senior Vice President, JWT Detroit1983-1985 Senior Vice President, JWT San Francisco1984 Elected to JWT Board of Directors1985-1986 Senior Vice President, JWT Tokyo1986 Management Director, Ford Division account, JWT Detroit1987-1991 Executive Vice President and General Manager, JWT Detroit1991-1994 Executive Vice President and Director, JWT New York - Acquisition information:
- The J. Walter Thompson Company. Charles J. Balestrino Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 1994.
- Processing information:
-
Processed by Noelle Suaifan, February 2011
Encoded by Richard Collier, February 2011
Accession 1994-0105 is described in this finding aid.
- Arrangement:
-
Arranged into the following series: Account Files, Office Files, Personal Files and Audiovisual Materials. Original folder titles have been maintained where possible. Arranged alphabetically.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising executives
Advertising executives -- United States
Advertising agencies -- United States
Advertising agencies -- United States -- History
Advertising agencies - Format:
- Photographic prints
Videocassettes - Names:
- Northwest Airlines Corporation
Goodyear Tire and Rubber Company
International Business Machines Corporation
Exxon Company U.S.A.
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company. New York Office
Manning, Burt
Balestrino, Charles J., 1941-
Contents
Using These Materials
- Using These Materials Links:
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Using These Materials
- Restrictions:
-
Collection is open for research.
However, original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact Research Services before coming to use this collection.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Restrictions on Access: Original audiovisual materials are closed to researchers until a use copy can be produced.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Charles J. Balestrino Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Permalink:
- https://idn.duke.edu/ark:/87924/m1ss57