Correspondence Series, 1971-1995 and undated
- Extent:
- 3 boxes
- Scope and content:
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Includes correspondence and memoranda that document Bartos' involvement in a range of market research activities, including JWT's Special Markets project, marketing to women and minorities, and Bartos' own "Moving Target" project. Also included is correspondence that details the career of Joseph O'Donnell. The series is organized into two subseries: J. Walter Thompson Company Subseries and The Rena Bartos Company Subseries and chronologically therein.
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