Publications Series, 1966-1995 and undated
- Extent:
- 2 boxes
- Scope and content:
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Consists of copies of newspaper and periodical articles written by Bartos during her career and various internal reports Bartos created for the J. Walter Thompson Company, including "What Every Marketer Should Know About Women" for The Harvard Business Review and "Qualitative Research: What Is It and Where Did It Come From?" for The Journal of Advertising Research. In addition, the series contains articles from various JWT Company publications documenting the history of the company, including the attempted takeover of the company by Joseph O'Donnell in 1986, and transcripts of two interviews with Bartos. The series is organized into two subseries: Personal Publications and J. Walter Thompson Company History.
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