Research Series, circa 1960-1996 and undated
- Extent:
- 14 boxes
- Scope and content:
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Consists of newspaper clippings, periodical articles, interview transcripts, and papers published by other marketing researchers which were used by Bartos during her career. Includes page proofs and research for books and articles, including The Moving Target, Marketing to Women Around the World, "Over 49: The Invisible Consumer Market" and "What Every Marketer Should Know About Women" from The Harvard Business Review. Organized into two subseries: Clippings and Documents and Published Materials.
Contents
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Using These Materials
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Access note. Some materials in this collection are fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.
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