J. Walter Thompson Company. Greg Bathon papers, 1966-1970

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Summary

Creator:
J. Walter Thompson Company
Abstract:
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest advertising agencies in the United States. Greg Bathon was an executive with JWT, serving in a numver of positions abroad, particularly in India, before becoming President of JWT USA. The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay (India) office.
Extent:
0.5 Linear Feet
375 Items
Language:
Material in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.00665

Background

Scope and content:

The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay, India, office. Bathon's career prior to and following his appointment in India is mentioned; otherwise, very little material relevant to those periods appear in the papers.

The collection is arranged alphabetically into the following categories: Biographical Materials, Correspondence, Financial Reports, and Printed Materials.

Biographical / historical:
Date Event
1933 Oct. 17
Born Edward Gregory Anthony Bathon, New York, N.Y.
1956
B.A., German Literature, Hamilton College, Utica, N.Y.
1956-1959
Officer, U.S. Navy
1960
Joined JWT New York office as a media researcher and buyer
1961
Copy writer (Kodak, Institute of Life Insurance, New Holland Farm Hachinery), JWT New York
1962
Account representative (Standard Brands, Chesebrough-Pond's), JWT New York
1963
Account supervisor (Unilever, S.C. Johnson, Stuyvesant Cigarette), JWT Antwerp
1965
Director, JWT Antwerp
1966
Chairman and Managing Director, JWT India (Hindustan Thompson); Head of Bombay office and overall responsibility for Calcutta, Delhi, Madras, and Ceylon (Sri Lanka) offices
1970
Vice President and Account Supervisor (Eastman Chemical Products), JWT New York
1972
President, JWT Brazil
1973
Senior Vice President, JWT
1976
Advanced Management Program, Harvard School of Business
1977
Executive Vice President, JWT; President, JWT AM/PAC (Latin America, Asia/Pacific regions)
Board of Directors of JWT
1980
President and Chief Operating Officer, JWT USA
1982
Resigned from JWT

After resigning from JWT, Bathon worked for the Interpublic Group of Companies and the Burkhardt & Christy advertising agency before forming Contact International, a provider of business translation services.

Acquisition information:
The J. Walter Thompson Company. Greg Bathon Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1998.
Processing information:

Processed by Richard Collier and Mitch Fraas, June 2006

Encoded by Richard Collier

Completed June 2006

Accession 1998-0452 is described in this finding aid.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising agencies -- India -- History
Advertising agencies -- India
Advertising executives
Names:
J. Walter Thompson Company. Bombay Office
John W. Hartman Center for Sales, Advertising & Marketing History
Bathon, Greg, 1933-

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Greg Bathon Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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