J. Walter Thompson Company. Loy Baxter papers, 1954-1978, bulk 1966-1967

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Loy Baxter was an executive who held a range of positions during a 30 year career with JWT, including General Manager of JWT Mexico; Management Supervisor and Director of Public Relations of JWT New York; and Manager of the Western District (U.S.). The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan Aluminum Corporation; Eastman Kodak Company; Liggett & Myers Tobacco Company; National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.
Extent:
1.8 Linear Feet
1200 Items
Language:
Material in English
Collection ID:
RL.00666

Background

Scope and content:

The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan; Eastman Kodak; Liggett & Myers; the National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

The collection is organized into two series: Office Files and Account Files. The Office Files Series chiefly documents communication between Baxter and other JWT offices. Other files in this series document events; projects; or relationships with organizations, such as the JWT subsidiary Lexington International, which specialized in creating press releases and industrial publicity for clients. The Account Files Series documents Baxter's involvement with JWT public relations clients and client campaigns. Includes a set of essays commissioned for an Alcan Corporation advertising campaign written by public leaders U Thant, Edward J. Louge, and Columbus O'Donnell Iselin. The essays, written for magazine publication, shared the common theme of major challenges that affect humanity.

Biographical / historical:
Chronology List
Date Event
1915 April 9
Born Loy Joseph Baxter, Indianapolis, Ind.
1937
Recieved Bachelor's degree from Indiana University
1937-1940
Owned and published the college humor magazine Bored Walk; owned Board Walk Publishing Company
1939-1940
Copywriter and editor, Kingan and Company meat packers, Indianapolis, Ind.,
1940-1945
Served in the Infantry Reserve in the United States Army. Discharged as Lieutenant Colonel.
1946
Copywriter and Assistant Advertising Manager, Mohawk Carpet Mills, Amsterdam, N.Y.
1947 July
Joined J. Walter Thompson Company (JWT), Washington, D.C. office
1948
Son Jeff Baxter born
1950
Manager, JWT Washington, D.C.
1958
Writer, Public Relations Dept., JWT New York
1960
General Manager, JWT Mexico
1964
Management Supervisor and Director of Public Relations, JWT New York
1965
Elected Vice President of JWT; supervised Aluminum, Ltd., U.S. Playing Card Company, and Gorton's accounts
1971
Manager, JWT Los Angeles
1973
Manager, JWT Western Region
1974-1975
Member of the board of directors, Ad Club of Los Angeles
1977 August
Retired from JWT
2003 March 15
Died in Los Angeles

After retiring from JWT, Baxter worked as chairman of advertising research firm Phase One in Los Angeles. Baxter was married to Cathryn Rose.

Acquisition information:
The Loy Baxter Papers were received by the Rare Book, Manuscript, and Special Collections Library as a gift in 1996.
Processing information:

Processed by Margaret Miller and Rita Johnston, December 2008

Encoded by Rita Johnston, January 2008

Accession 96-146 is described in this finding aid.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Loy Baxter Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University