J. Walter Thompson Company. Broadcast Business Affairs records, 1934-1976 and undated

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.
Extent:
4.5 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11166

Background

Scope and content:

Consists of memoranda, correspondence, legal agreements and other printed materials. Companies represented include American Gas Association, Ford, Kodak, Kraft, Pan Am, and R.T. French. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. Broadcast Business Affairs records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993.
Processing information:

Processed by Richard Collier, March 2016.

Accessions described in this collection guide: 1993-040

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising agencies -- United States
Advertising -- Television programs
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Broadcast Business Affairs records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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https://idn.duke.edu/ark:/87924/m1192f