J. Walter Thompson Company. Broadcast Business Affairs records, 1934-1976 and undated

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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.
Extent:
4.5 Linear Feet
Language:
Materials in English
Collection ID:
RL.11166

Background

Scope and content:

Consists of memoranda, correspondence, legal agreements and other printed materials. Companies represented include American Gas Association, Ford, Kodak, Kraft, Pan Am, and R.T. French. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. Broadcast Business Affairs records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993.
Processing information:

Processed by Richard Collier, March 2016.

Accessions described in this collection guide: 1993-040

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising agencies -- United States
Advertising -- Television programs
Names:
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Broadcast Business Affairs records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.