J. Walter Thompson Company. Brouillard Communications print advertisements, 1991-2005

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Brouillard Communications, a division of JWT, was established in 1973 and specialized in business-to-business advertising and corporate communications. Brouillard closed in 2009. Collection spans the years 1995-2005 and contains primarily proofs of print advertising campaigns, along with some tear sheets and printouts of PDF files. Some brochures, printed materials and direct mailing items are also present in the collection. Companies represented include American Gas Association, American Physical Therapy Association, Barclays, Bell Atlantic, CITCO, Dassault, Dow Jones, Johns Manville, Maserati, Morgan Stanley and United Technologies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
6 Linear Feet
Language:
Materials in English, Spanish, French, German, Greek, Russian and Chinese
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.10999

Background

Scope and content:

Collection spans the years 1995-2005 and contains primarily proofs of print advertising campaigns, along with some tear sheets and printouts of PDF files. Some brochures, printed materials and direct mailing items are also present in the collection. Companies represented include American Gas Association, American Physical Therapy Association, Barclays, Bell Atlantic, CITCO, Dassault, Dow Jones, Johns Manville, Maserati, Morgan Stanley and United Technologies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. Brouillard Communications. Print Advertisements were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2004-2006
Processing information:

Processed by: Richard Collier, December 2014

Accessions described in this finding aid: 2004-0072, 2006-0042

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Brouillard Communications Print Advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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