J. Walter Thompson Company. Penney P. Burnett papers, 1973-1987

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Penney P. Burnett held the position of senior consultant for JWT and managed investor relations. The Penney P. Burnett Papers cover the years 1973-1987, with the bulk of material dating 1984-1986, years during which she worked for the J. Walter Thompson Company (JWT) as a consultant for investor relations. The collection primarily consists of memoranda, financial reports, organizational charts, surveys, marketing plans, stock exchange reports, annual meeting agendas, presentation speeches and layouts, news releases, cassette tapes of annual meetings, and newspaper and magazine articles concerning JWT. Materials pertain to investments and acquisitions made by JWT in the United States, Europe, Australia, Asia, and South Africa. The collection also includes material pertaining to JWT subsidiaries as well as other companies, including: Gray and Company; Goldman Sachs; Hill and Knowlton Inc.; Lord, Geller, Federico and Einstein (LGFE); Morgan Stanley; Simmons Market Research Bureau (SMRB); Paine Webber; Shearson Lehman Brothers; and Wertheim Schroder. In addition to these materials are correspondences and files relating to JWT executives including Don Johnson and Joseph O'Donnell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
10 Linear Feet
7000 Items
Language:
Material in English
Collection ID:
RL.00669

Background

Scope and content:

The Penney P. Burnett Papers cover the years 1973-1987, with the bulk of material dating 1984-1986, years during which she worked for the J. Walter Thompson Company (JWT) as a consultant for investor relations. The collection primarily consists of memoranda, financial reports, organizational charts, surveys, marketing plans, stock exchange reports, annual meeting agendas, presentation speeches and layouts, news releases, cassette tapes of annual meetings, and newspaper and magazine articles concerning JWT. Materials pertain to investments and acquisitions made by JWT in the United States, Europe, Australia, Asia, and South Africa. The collection also includes material pertaining to JWT subsidiaries as well as other companies, including: Gray and Company; Goldman Sachs; Hill and Knowlton Inc.; Lord, Geller, Federico and Einstein (LGFE); Morgan Stanley; Simmons Market Research Bureau (SMRB); Paine Webber; Shearson Lehman Brothers; and Wertheim Schroder. In addition to these materials are correspondences and files relating to JWT executives including Don Johnson and Joseph O'Donnell.

Biographical / historical:
Chronology List
Date Event
1965
BA, Economics, Vanderbilt University
1965-1968
Security Analyst, Chase Manhattan Bank
1968-1972
Investment Analyst, Ford Foundation
1972-1979
Senior Investment Analyst, General Electric Company
1979-1981
Director and Manager of Investor Relations, Avon Products, Inc.
1981-circa 1984
Senior Consultant and Manager of Investor Relations, General Electric Company
circa 1984-1987
Senior Consultant and Manager of Investor Relations, J. Walter Thompson Company
Acquisition information:
The J. Walter Thompson Company. Penney P. Burnett Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993.
Processing information:

Processed by Alexandra Bickel, June 2010

Encoded by Alexandra Bickel, June 2010

Accession 93-007 is described in this finding aid.

Arrangement:

The Collection is arranged into eight series: General Office Files; Meetings and Presentations; News Releases; Printed Documents; Binders and Reports; Audio Material; Plaques; and Oversize Material. General Office Documents include correspondences related to financial, organizational and planing aspects of JWT, company mergers, and company and employee stock investments both domestic and international. Also included are materials pertaining to JWT offices and subsidiaries in Europe, Great Britain, South Africa, China and Australia. Meetings and Presentations contain memoranda, reminders, agendas, presentation layouts that include slide documentation, scripts of speeches, notes and other documents relating to meetings of JWT committees, groups, managers and staff. News Releases contain statements published by JWT and subsidiary companies that involved company mergers, executives and other employees, and company quarterly reports. Printed Documents contain published material including magazine covers, articles, slides from presentations, and posters. Binders and Reports include manuals, yearly financial material, and fact books. Audio Material consist of audiocassettes of annual meetings. Plaques contains a plaque from the Pacific Stock Exchange Inc. Oversize Material contains large format items that were removed from previous series.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, original audiovisual materials are closed to researchers until Use Copies can be made. Contact Research Services for more information.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Penney P. Burnett Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University