J. Walter Thompson Company. Chicago Office. Information Center Records, 1901-2005 and undated

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Collection is open for research.
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Summary

Creator:
J. Walter Thompson Company. Chicago Office and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891. The Information Center served as a corporate research library and reference center for the agency.
Extent:
90.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11121

Background

Scope and content:

Collection and includes memoranda, clippings, research reports and other materials. Subjects addressed include contests, free-standing advertising inserts, coupons and other promotions, marketing of a variety of products including tobacco, hair care and other toiletries, foods including soy protein meat substitutes. Demographic research topics include marketing to children and youth, African Americans, Hispanic Americans, Asian Americans, older consumers, baby boom generation and women. Companies represented include Procter & Gamble, Andrew Jergens, Aunt Jemima and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. Chicago Office. Information Center Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2001-2004.
Processing information:

Processed by Richard Collier, February 2016; additions processed March 2018;

Accessions described in this collection guide: 2001-0199, 2004-0104, 2009-0188

Arrangement:

Arranged into the following series: Administrative Files; Advertising; Research Reports; Special Markets Reports; and Oversize Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Chicago Office. Information Center Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.