J. Walter Thompson Company. Chicago Office. Information Center printed materials, 1971-2000
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Summary
- Creator:
- J. Walter Thompson Company. Chicago Office
- Abstract:
- Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1971-2000 and consists largely of trade publications produced by commercial publishers, academic institutions, professional associations and market research firms. Publications address a broad range of market sectors, product categories, demographics and consumer behaviors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 39 Linear Feet
28,000 Items - Language:
- Material in English
- Collection ID:
- RL.00672
Background
- Scope and content:
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Collection spans the years 1971-2000 and consists largely of trade publications produced by commercial publishers, academic institutions, professional associations and market research firms. Publications address a broad range of market sectors, product categories, demographics and consumer behaviors.
- Acquisition information:
- The J. Walter Thompson Company. Chicago Office. Information Center Printed Materials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2002.
- Processing information:
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Processed by Richard Collier, September 2013
Encoded by Richard Collier, October 2013
Materials may not have been ordered and described beyond their original condition.
- Arrangement:
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Materials have not been ordered or described beyond their original condition.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Marketing research
Marketing research -- United States
Demographic surveys
Demographic surveys -- United States
Advertising agencies -- United States
Advertising agencies - Format:
- Serials (Publications)
- Names:
- J. Walter Thompson Company. Chicago Office
John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company
J. Walter Thompson Company. Chicago Office
Contents
Using These Materials
- Using These Materials Links:
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Using These Materials
- Restrictions:
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Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
- Before you visit:
- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
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[Identification of item], J. Walter Thompson Company. Chicago Office. Information Center Printed Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.