J. Walter Thompson Company. Chicago Office. Information Center printed materials, 1971-2000

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
J. Walter Thompson Company. Chicago Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. In 2023 the agency was absorbed into marketing and communications firm VML. The Chicago Office opened in 1891 and closed in 2009. The Information Center served as a corporate research library and reference center for the agency. Collection consists largely of trade publications produced by commercial publishers, academic institutions, professional associations and market research firms. Publications address a range of market sectors, product categories, demographics and consumer behaviors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
39 Linear Feet
Language:
Material in English
Collection ID:
RL.00672

Background

Scope and content:

Collection spans the years 1971-2000 and consists largely of trade publications produced by commercial publishers, academic institutions, professional associations and market research firms. Publications address a broad range of market sectors, product categories, demographics and consumer behaviors.

Acquisition information:
The J. Walter Thompson Company. Chicago Office. Information Center printed materials were received by the David M. Rubenstein Rare Book Manuscript Library as transfers in 2000-2002.
Processing information:

Minimally processed by Richard Collier, September 2013

Encoded by Richard Collier, October 2013

Materials may not have been ordered and described beyond their original condition.

Arrangement:

Organized into the following series: Printed Materials; PIB/LNA Magazine Advertising Analysis Reports; Roper Reports.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. Chicago Office. Information Center printed materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1qw7d